David B. Conway

Freelance Article Writer & Copywriter

766
Location:United States
Profile:https://www.freelanced.com/davidbconway
0
Kudos
4.0
2 Skills
$20
Rate/Hr
DAVID B. CONWAY
494 Cramers Corner Road
Fort Plain, NY 13339
315-823-2503
conwayd61@gmail.com

SUMMARY

Ivy League graduate, English, summa *** laude, Phi Beta Kappa. Highly-successful Enrollment Management Vice President. Admissions, financial aid, net revenue optimization, retention services, data modeling and analysis, marketing and communications. Additional experience in admissions and retention services consulting, editing, content development, .

EDUCATION M.A., Temple University, English, 1981
Summa *** laude
B.A., University of Pennsylvania, English, 1976
Summa *** laude
Phi Beta Kappa

EMPLOYMENT HISTORY

Vice President for Enrollment Management
July, 2009 – March, 2014
Hartwick College

Associate Consultant for Recruitment and Retention Services
August, 2006 – June, 2009
Teresa Farnum & Associates

Vice President for Enrollment Management
April, 1994 – July, 2006
Saint Joseph’s University

Dean of Admissions
July, 1990 – March, 1994
Philadelphia University

Dean of Admissions
July, 1985 – June, 1990
Elizabethtown College

Marketing Coordinator
July, 1981 – June, 1985
College of Arts and Sciences
Temple University

EXPERIENCE

Vice President for Enrollment Management July, 2009 – March, 2014
Hartwick College
Oneonta, NY

Background

? 1,576 full-time undergraduate students (fall, 2013)
? Admissions, Financial Aid, Operations
? Admissions budget of $1.9 million (operating and salary)
? Financial aid budget of $31 million
? Full-time staff of 27
? Report to President

Major Accomplishments

? Increased full-time enrollment from 1,424 (fall 2009) to 1,576 (fall 2013)
? Increased freshman applications from 2,501 to 6,802
? Reduced acceptance rate from 93.1% to 6
? Increased average freshman class size from 429 (2006 – 2009) to 487 (2010 – 2013)
? Increased net tuition revenue from
? Increased average high school grade point average from to
? Increased Mean Combined SAT from to
? Decreased Pell percentage from to
? Increased out-of-state enrollment from to

Associate Consultant August, 2006 – June, 2009
Teresa Farnum & Associates
New Boston, NH

Major Accomplishments

? Assisted in incorporation of student recruitment to service menu (2006)
? Headed recruitment and retention assessments with clients
? Headed ongoing enrollment management partnership (18-month engagement)
? Conducted customized workshops
? Assisted in incorporation of statistical enrollment management services including predictive modeling package (with Hobson’s)

Vice President for Enrollment Management April, 1994 – July, 2006
Saint Joseph’s University
Philadelphia, PA

Background

? 8,860 total in all programs
? 4,670 traditional undergraduates
? 2,200 in College of Arts and Sciences; 2,470 in Erivan K. Haub School of Business
? 610 College of Professional and Liberal Studies and Haub Degree Completion students
? 3,580 graduate students
? 2,380 in arts and sciences master’s programs and doctoral program; 1,200 in business programs
? Admissions, Financial Aid, Operations, Retention Services
? Admissions budget of $2.4 million (operating and salary)
? Full-time staff of 32
? Reported to Executive Vice President/Provost

Major Accomplishments

? Increased freshman applications from 2,750 to 9,400
? Increased FT undergraduate enrollment from 2,700 to 4,200 in accordance with managed growth plan
? Increased freshman Class size from 556 to 1223
? Decreased acceptance rate from 83% to 47%
? Increased budget surplus from $250,000 to $19.1 million
? Decreased discount rate from 42% to 28%
? Increased freshman retention from 83% to 91%
? Increased six-year graduation rate from 71% to 77%
? Increased mean combined SAT from 1040 to 1210
? Increased average high school grade point average from 3.1 to 3.6

Dean of Admissions July, 1990 – March, 1994
Philadelphia University
Philadelphia, PA

Major Accomplishments

? Facing declining enrollments in textile majors, as Chair of New Programs Committee, conducted market research and feasibility analysis leading to the addition of seven, new undergraduate majors which continue to be among the University’s most heavily subscribed:
o Physician’s Assistant
o 5-year Bachelor of Architecture (B. Arch)
o Interior Design
o Graphic Design
o Fashion Design
o International Business
o Entrepreneurship
? Increased enrollment and net tuition revenue
? Increased freshman retention from 62% to 76%

Dean of Admissions July, 1985 – June, 1990
Elizabethtown College
Elizabethtown, PA

Major Accomplishments

? In three years, doubled applications for admission
? Rebranded entire publications series (with independent advertising firm)
? Decreased acceptance rate from 89% to 70%
? After three years, Elizabethtown named one of top five small comprehensive colleges nationwide by U.S. News & World Report

Marketing Coordinator and Assistant to the Deans
Temple University, College of Arts and Sciences
Philadelphia, PA

Major Accomplishments

? Headed Admissions for the College of Arts and Sciences
? Liaison with University Publications
? Created publications for the College of Arts and Sciences, the Fox School of Business and Management, and the School of Media and Communication
? Liaison to Collegiate Coordinating Council on Continuing Education
? Liaison to Alumni Affairs
? Led efforts to establish Distinguished Faculty Lecture Series

MEMBERSHIP IN PROFESSIONAL ORGANIZATIONS

? National Association of College Admissions Counselors
? New York State Association of College Admissions Counselors
? National Association of Student Financial Aid Administrators

SKILLS AND CAPABILITIES

? Strategic enrollment planning and management
? Data modeling and analysis
? Financial aid modeling and optimization
? Net tuition revenue optimization
? Retention strategies
? Marketing and communications
? Market research
? Content development
? Admissions, financial aid and persistence consulting
? Copy editing
? Banner, Datatel, Informer, Excel, SPSS, Publisher, InDesign, Power Point, AP Style, Chicago Style

REFERENCES

? Jim Broschart
Vice President, Institutional Advancement
Hartwick College
607.431.4026
broschartj@hartwick.edu

? Dr. Peter Wallace
Professor of History
Hartwick College
607-431-4905
wallacep@hartwick.edu

? Manny Pelligra
Senior Associate Director of Admissions
Hartwick College
607-431-4037
pelligrae@hartwick.edu
Skills (2) Rating
Article Writing
Copywriting