Diane Schmidt

Freelance Document Designer & Flyer Designer

1054
Location:San Francisco, California, United States
Profile:https://www.freelanced.com/dianeschmidt
0
Kudos
5.0
2 Skills
$50
Rate/Hr
Diane E. Schmidt
Professional Writer / Online Marketer / Project Manager

- Accomplished communications career reflects over 15 years’ experience in project management, team leadership and creative problem solving for public, private and non-profit organizations.
- Content development and delivery expert with an impressive record of engaging and informing diverse audiences using traditional and innovative media, including delivery of training seminars and workshops.
- Highly skilled in planning and implementing new programs and initiatives while applying effective resource management to achieve strategic objectives and organizational goals.

SKILLS
- Professional writer and editor
- Corporate communications
- Project management
- Web & print content development
- Public relations and media liaison
- Experienced fundraiser and campaign developer
- Knowledge translation and exchange
- Strategic and business development
- SEO specialist & social media marketer
- Confident presenter, facilitator and trainer

PROFESSIONAL EXPERIENCE

PRIORITIZE CONSULTING
Operations Manager and Writer
2012-Current
• Project planning and management of software development for health care organizations, including UI design and orchestration of third-party developers and technical leads, ensuring product is delivered on time and budget
• Writing and preparing marketing materials, including all copy and graphics for website, ads, brochures, presentations, technical documentation and software guides
• Development of client training, including conducting online sessions for health care organizations
• Development and implementation of business processes, manuals and forms
• Managing the operational budget, preparing projections and financial statements
• Organizing and facilitating meetings across organizations and strategic partners
• Optimizing SEO, producing social media campaigns and marketing
• Operation of day-to-day business, including customer relationship management

THE NEW YORK TIMES CORPORATION/ASK.COM
Freelance Writer and Editor
2005-Current
• Research, write and publish weekly online articles and blogs for About.com (moving.about.com)
• 800+ articles and 1200+ blogs written to-date, with an average of 10,000 page views/ day
• Develop taglines, create features and select articles for e-newsletters
• Create and maintain all social media marketing efforts

MENTAL HEALTH COMMISSION OF CANADA Vancouver, BC
Research Assistant
2009-2012
• Organized and conducted key informant interviews and stakeholder focus groups with researchers, government and non-profit agencies and community-based service providers
• Responsible for qualitative data analysis and synthesis
• Lead author of research reports for the MHCC

BC CENTRE FOR EXCELLENCE IN HIV/AIDS
Researcher and Writer (10-month contract) 2009-2010
• Researched a theory on the origin of HIV/AIDS, including a literature review and information synthesis
• Wrote and prepared articles for publication in peer-reviewed journals
• Collaborated in the development of a book proposal on the history of HIV/AIDS

BC SOCIETY FOR THE PROTECTION OF ANIMALS (SPCA)
Online Campaign Writer (5-month contract)
May-Sept, 2006
• Worked with web designer to redevelopment and launch a campaign website, including layout and navigation, writing copy, preparing graphics and updating HTML code
• Launched new fundraising tool to enable online donations, provide unique user pages, news alerts and campaign updates
• Wrote press releases, feature stories and action alerts for online and print distribution
• Prepared press-ready marketing brochures, flyers and campaign posters

GOVERNMENT OF ALBERTA, MINISTRY OF HEALTH
Communications and Training Coordinator, AADL Program
2004-2006
• Wrote and prepared briefings, government correspondence and public reports
• Responsible for knowledge translation of medical research to inform public policy, public advocacy and program expansion
• Prepared talking points for legislative sessions and responded in writing to client inquiries
• Developed and implemented communication plans and collaborated in the development and application of the five-year strategic plan
• Redesigned and wrote content for internal, ministry-wide and public websites; developed intranet
• Created and prepared publicity materials and health promotion materials: brochures, pamphlets, guides and articles
• Coordinated authorizer, vendor and staff training workshops, including the preparation of educational materials and toolkits for delivery via Telehealth

EDMONTON FEDERATION OF COMMUNITY LEAGUES (EFCL)
Communications Officer 2002-2004
• Responsible for community development and planning for 145 leagues throughout the city
• In charge of all communication planning and delivery: press releases, grant development, researching and preparing government reports, monthly e-newsletter; website development and writing online content
• Organized fundraising initiatives, including staff and volunteer management, sponsorship development, promotions
• Managed large-scale campaigns, including budgeting, staff and volunteer supervision, service organization, and media campaigns
• Media spokesperson: television, radio spots and interviews
• Developed and conducted training workshops for community leaders

COMMUNICATIONS CONSULTANT
Freelancer
1998-2002
• Operated consulting company that specialized in communications for non-profit organizations
• Prepared articles, press releases, promotional materials
• Designed and maintained organizational websites , including content development
• Developed communication plans, grants and fund development guides

EDUCATION

UNIVERSITY OF BRITISH COLUMBIA Vancouver, BC
Master of Science, Health Care and Epidemiology
• CIHR Master’s Award 2011-2012

SIMON FRASER UNIVERSITY Burnaby, BC
Bachelor of Arts, Health Sciences
• Open Scholarship (2008-2010)

TECHNICAL SKILLS

• Web publishing: Dreamweaver, MS Silverlight, Javascript, HTML, XHTML, WordPress, Google Analytics, SEO
• Office tools: MS Word, MS Excel, MS Access, MS Project, MS PowerPoint, MS Outlook, Google Docs
• Graphic design: Adobe InDesign, Photoshop, Illustrator, Acrobat Professional, MS Publisher
• Statistical and geospatial software: R, S-Plus, SPSS. ArcGIS
• Video editing: Adobe Premier, AVID DS
• Social media marketing, CRM: Facebook, Twitter, Google+, Tumblr, LinkedIn, Pinterest, HootSuite, SlideShare, Salesforce

SELECTED PUBLICATIONS
• Schmidt, D. Mitton, C., Bryan, S. Peacock, S. Williams, I. Defining disinvestment in health care: a systematic review of the health care literature. Value in Health. Under consideration.
• Schmidt, D. Mitton, C., Bryan, S. Peacock, S. Williams, I. A synthesis of disinvestment processes to guide resource allocation in health care: a systematic review and thematic analysis. BMC-Health Services Research. Under consideration.
• Schmidt, D., Patterson, M. (2011). The At Home/Chez Soí Project: Project Implementation at the Vancouver, BC Site. Submitted to the Mental Health Commission of Canada.
• Patterson, M., Schmidt, D., Zabkiewicz, D. (2010). The At Home/Chez Soí Project: A report of the proposal development and planning phase in Vancouver, BC. Submitted to the Mental Health Commission of Canada.
• Schmidt, D. (2005). Pressure gradient stockings: Pilot study results. Submitted to the Ministry of Health, Government of Alberta. Published in Alberta Doctors’ Digest, Vol. 30 (5).
• Sullivan, P.J., Schmidt, D. (2004). The benefit of providing two hearing-aids in children and young adults. Submitted to the Ministry of Health, Government of Alberta.

COMMUNITY SERVICE

CANADIAN RED CROSS HUMANITARIAN ISSUES COMMITTEE MEMBER: PROMOTION PORTFOLIO (2008-2011)
• Created and implemented fundraising campaigns to support victim rehabilitation and risk reduction programs
• Designed and developed Committee website and event fundraising site

HOMEWARD TRUST EDMONTON (2004-2006)
• Conducted homeless count
• Assisted in coordination of volunteers for the east-end

VALLEY HUMANE SOCIETY (1998-2002)
• Public Relations and Fundraising Committee Member
• Medical Team Coordinator and Committee Chair
• Media spokesperson: weekly spot on Today in the Bay, NBC San Francisco
Skills (2) Rating
Document Design
Flyer Design