NICOLE E. MATTHEWS
Phoenix, AZ 85044
*Graduated *** Laude in 3.5 years, INDIANA UNIVERSITY of PENNSYLVANIA, B.S., 1993
*WIUP-FM NEWS DIRECTOR - 1992
*AWARD: "MANAGER OF THE YEAR 1992" WIUP-FM
*WIUP-TV ASSIGNMENT EDITOR – 1992
*National Association of Broadcasters Conference - Las Vegas 2009
*Investigative Reporters and Editors Conference - Phoenix 2007
*Web Page Design (HTML) - Harrisburg Area Community College
*Photography - Harrisburg Area Community College
*Microsoft Office Suite (Word, Excel, PowerPoint, Access, Project)
Internet Broadcasting Systems/fox5vegas.com/KVVU-TV
WEBMASTER/NEWS EDITOR Las Vegas, NV 2007-2010
*Wrote numerous Las Vegas stories that became national news when CNN.com linked to site.
*Site rated No. 1 in Las Vegas TV news sites 7 out of 12 months.
*Coordinated with reporters, producers and assignment editors to post up-to-the-minute stories.
*Investigated news stories and alerted viewers via Twitter, Facebook, Alerts and e-mail Blasts.
*Ran Website independently and refreshed entire homepage to meet three daily deadlines.
*Broke 1 million page views per month several times and averaged about 30,000 hits daily.
*Edited video, graphics, photographs and slide-shows and inserted related content links into stories.
*Utilized iNews, Sony Vegas, Neapolitan and proprietary Web program to run site.
*Monitored viewer forums, teased Web stories to newscasts and created Web drivers for TV producers.
*Posted latest entertainment news and videos to pages for “MORE” daily TV show.
Freedom Communications/“The Sun” Daily Newspaper/yumasun.com
STAFF WRITER – POLICE BEAT Yuma, AZ 2006-2007
*Stories incited numerous comments from readers and gained largest reporter fan base on Website.
*Covered and reported on all breaking crime/disaster/accident news.
*Developed and maintained sources in police, fire, public offices and community, often leading to exclusives.
*Conducted interviews, researched and wrote hard news stories, investigative pieces, features and centerpieces for seven papers weekly.
*Shot photographs for newspaper and site, both candid and posed shots.
*Posted stories and completed voice-overs on site.
Fulton Financial Advisors
EQUITY & MUTUAL FUND SPECIALIST Lancaster, PA 2003-2006
*Executed and settled all mutual fund trades.
*Processed wire transfers, reconciled share balances, updated daily rates and retained records.
FREELANCE NEWS WRITER Lancaster, PA 2003-2006
*Covered four beats and wrote breaking and continuing news articles for two boroughs, a township and a school board in Lancaster County.
IdeaFarm Franchise Marketing Firm
PROJECT COORDINATOR Leola, PA 2002-2003
*Scheduled projects, tracked budget hours and conducted production meetings.
*Contacted clients and vendors and updated information on ACT and intranet.
*Proofread brochures and prepared manuscripts for attorney review.
Stardust Entertainment and Events
FREELANCE DJ/EMCEE/WEDDING COORDINATOR Lancaster, PA 2002-2006
The Ball Group Advertising Agency/Marketing Research Firm
TRAFFIC MANAGER Lancaster, PA 2000-2002
*Coordinated national U.S. Savings Bonds campaign with weekly conference calls and reports.
*Scheduled and tracked all agency projects, including print, radio, Website and direct mail campaigns.
*Kept strict budgets and deadlines by meeting with art department, clients and suppliers daily.
CO-HOST/PRODCUER OF No. 1 Rated “Cadillac Jack & Nicki in the Nut Hut” Morning Show
Lancaster, PA 1999-2000
*Co-hosted daily four-hour No. 1 rated Lancaster County morning talk show.
*On-air Talent for “All Request” music show on Fridays, rated No. 1 in the Susquehanna Valley of Lancaster, Lebanon, York and Harrisburg.
*Promoted station weekly through live remotes and business appearances throughout the community.
*Emceed Lancaster’s biggest yearly event – July 4th Concert/Fireworks.
*Performed live on-air spots and produced and wrote spots and daily show promos.
*Hosted live Web chats with and e-mailed listeners.
*Researched and chose guests for live interviews on show.
*Spoke with listeners on multiple phone lines both on- and off-air during interviews and contests.
*DJ’d songs and ran audio board.
CONTINUITY DIRECTOR, Creative Department York, PA 1995-1999
PROMOTED FROM: NEWS WRITER
*Wrote, produced, voiced and recorded commercial and promotional spots.
*Wrote movie reviews for own page on radio Website called "Nic's Picks."
*Delivered live movie reviews on morning show.
*Coordinated with Traffic, Sales and Creative to ensure deadlines met.
*Dubbed local and national spots into digital system and trafficked with Marketron software.
NEWS ANCHOR/REPORTER York/Gettysburg, PA 1995-1996
PRODUCTION ASSISTANT Harrisburg, PA 1994-1995
Linked In: http://www.linkedin.com/pub/nicole-matthews/1b/606/891
Writing Samples Available in Portfolio at http://www.leadyou.com/nicolematthews/