Sara Hansman

Freelance Website Designer & Blog Writer

Location:Sioux Falls, Wisconsin, United States
2 Skills
Sara Hansman
1020 Highland Park Rd.
Neenah, WI 54956
Phone: (920) 420-5463


University of South Dakota-Vermillion, SD
Masters in Business Administration (AACSB accredited)
Graduated: December 2009

University of Wisconsin Oshkosh Oshkosh, WI
Bachelors of Business Administration (AACSB accredited)
Major: Marketing, Graduated: August 2007

Skills and Abilities

•Excellent organizational and interpersonal skills
•Ability to supervise, direct, and consult others
•Strong oral and written communication skills
•Knowledge of basic programming
•Excellent knowledge of social marketing strategies for Facebook, LinkedIn, blogs, and Twitter.
•Knowledge of SEO practices and effective strategies including local search, rating and review sites, bookmarking, link building and more.
•Google Analytics Qualified Individual certification
•Bachelors degree completed in 3 years, Masters in approximately 1 year

Work Experience

Secura Insurance Appleton, WI
Social Media Specialist, 8/10-present
•Prepare and execute presentations for internal and external audiences
•Develop strong relationships with independent agents and offer one-on-one consulting
•Create training documents for internal and external audiences
•Develop training and present via webinar
•Develop and execute recommendations for company web analytics and search engine optimization programs
•Develop standard operating procedure documents, project plans, and timelines
•Execute various online marketing initiatives including, Facebook contests, cause marketing, local search, and rating and review strategies.

E-Power Marketing Oshkosh, WI & Remotely
Search Engine Marketing Intern 09/06-09/09
Web Analytics Specialist /Social Marketing Consultant 09/09– Present
•Consulted clients using Google Analytics to analyze traffic data, and user behavior for client Web sites
•Created and consulted on customized targeted Social Marketing programs based on gathered data
•Optimized site layout and content for better usability and visibility
•Monitored and listened to online social networks for new developments in Social Marketing and adjusted client programs accordingly
•Optimized and researched keywords for client optimization
•Created monthly reports for clients detailing changes, analyzing results and suggesting action steps
•Used Google Analytics to gain insight on client programs and made recommendations based on data
•Prepared and presented seminars on the implementation and use of Google Analytics

University of South Dakota Vermillion, SD
Athletic Academics Graduate Assistant 08/08 – 05/09
•?Implemented student services website changes and updates
•?Oversaw student athlete academic progress
•?Created and prepare reports for grade checks, class lists, and study hours for all athletes
•?Assisted with athlete advising, articulation, and technical support
Skills (2) Rating
Website Design
Blog Writing