Deep experience directing on-air promotional items, Live TV programs, documentaries and animated commercials. Proven creative strategy and effective ability to lead multiple creative teams and manage concurrent responsibilities and tasks with a sharp attention to detail.
Summary of Qualifications
Creative Director & TV Director :
Directed numerous 3D and 2D animation projects at Launch (NY) and Animated Storyboards (NY) for top ad agencies in the US and Europe, such as McCann Eriksson, Grey, Publicis, BBDO, Leo Burnett , Saatchi, Ogilvy and more.
Established and directed the first promo department at the Israeli Sports Channel, Channel 5, leading promotional and branding strategies and creating thousands of sport on-air promos
Directed several full-length documentaries (40-55 minutes) for Israel’s Channel 2 and Sports Cable Channel Five
Directed several live and studio programs for the Sports Cable Channel and a seasonal series for broadcast Channel 2 in Israel
Designed shooting plans and directed actors in Motion Capture (MOCAP) shooting sessions for animated spots.
Created two prime-time documentary pieces on Brazil’s participation in the 1994 Soccer World Cup.
Expert Video Editor (FCP, Avid Media Composer):
Edited and directed hundreds of on-air promotion spots and trailers for broadcast and cable TV in a wide range of topics: sports TV, news, TV series, docu-series and more.
Edited several documentary items for The Kindling Group (Chicago) and JMS Sports (NY)
Online editing and color correcting with Avid Adrenaline and Avid Symphony for broadcast TV series and election campaigns
Edited and directed several documentary films for Israel’s Channel 2 and Sports Cable Channel Five
Edited and directed hundreds of animated test commercials for top ad agencies in the US and Europe at LAUNCH NY and Animated Storyboards NY
Project Manager and Producer:
Effectively managed multiple projects on schedule and over client specs. Worked very closely with clients finding solutions for creative and production requirements.
Managed, assigned tasks, and art directed large professional crews of editors, 3D and 2D animators and modelers, Maya and Motion Builder professionals.
Effectively supervised and coordinated post production crews including offline and online editors, sound engineers and graphic designers.
Wrote and disseminated daily creative briefs for professional crews working simultaneously in New York, Bangkok and Tel Aviv studios while effectively managing the workflow.
Managed client contacts and marketing for the South American market, mainly Brazil – Ad agencies such as BBDO, Ogilvy, Y&R, Taterka and more.
Trained and mentored junior creative directors and apprentices in all aspects of production process, bringing them to a high professional level.
Implemented company-wide briefing process for better communication of revisions and clear direction to artists.
Freelance Editor and Creative Director – New York, USA – 2010 to present
Creative Director & Editor – LAUNCH – New York, USA – 2009 to 2010
Creative Director & Editor – Animated Storyboards LTD – New York, USA – 2004 to 2009
Freelance Editor & Director – Various broadcast and Cable channels – Israel – 1990 to 2004
Program & Promo Senior Director - Sports Channel 5, Israel – 1993 to 2004
Expert Proficiency in Final Cut Pro, Avid Symphony, Avid Media Composer, Avid Adrenaline, Avid Unity Media Manager and Adobe Premiere Pro.
Deep knowledge of all TV Post Production and studio workflow and equipment
Solid experience in MOCAP direction (Vicon and Xsens MVN)? Solid experience in Adobe After-Effects, Maya, Motion Builder, Photoshop, Flash, and 3ds Max.
• Major in Television Direction, Film & Television School, Tel-Aviv University, Israel
• School of Communications & Journalism - University of Rio Grande do Sul, Porto Alegre, Brazil
Fluent in English, Portuguese, Spanish, & Hebrew.