1669 New Haven Ave #2, Pittsburgh, PA 15216 Cell: (605) 521-7405
Summary of Skills – I write innovative advertising copy, email campaigns, and build trust between buyer and seller.
I’m offering you my 7+ years of experience in the following “must have” advertising demands:
• Internet marketing that’s added to millions in sales across a variety of niches
• Advertising solutions based on the principle that advertising is restricted to salesmanship and not entertainment
• Back-end sales and upsells – I never make the sale and “leave ‘em hangin’”…for true success it’s imperative to use trust-based marketing to maintain customer base and keep them coming back for more life-enhancing products and services – no such thing as a “final sale”
• Effective targeting – understanding the emotional triggers of targeted demographics in every advertising campaign through extensive research
• Creative design – presenting the creative design ideas that serve only to enhance the written sales message
• SEO/SEM strategies – using keywords to employ search engines and turn prospects into leads
• Press release writing for effective B2C relations and communication
• Social media marketing – understanding the changes in our industry is essential to survival…my focus on social media venues has resulted not only in sales, but has served to build rock-solid trust and credibility guaranteeing future sales
• I crushed 4 major campaigns that increased annual gross sales by 11% - Barton Publishing
• Developed promotional email campaigns resulting in 8% conversion rate with a 17% click through rate – Ice Breakers Online Dating Service
• Responsible for the most successful email campaign in company history for a new product launch in the natural health niche – Barton Publishing
• Produced a direct mail package that brought in $75,000 in 48 hours for a financial advisory newsletter. Went on to do $1.5 million before the offer expired – Forex Trends Alert
• Took a Net Promoter Score (NPS) of negative18% to a positive 10% with one month-long autoresponder email campaign – Barton Publishing
Advertising Writer, Producer, Co-Founder Swann Media LLC
November 2012 – Present
Building e-books, and natural products and services from the ground up with creative advertising solutions that command attention through otherwise saturated markets.
Copy Chief/Creative Director
December 2011 to July 2013
Barton Publishing – Brandon, South Dakota
Developed, conceptualized, and wrote promotional packages in the natural health niche that generated company-wide record sales. Critiqued and improved copy from other writers and worked with graphic design team to best represent ads, sales letters, and affiliate marketing campaigns in a successful effort to increase sales, establish and maintain favorable customer relations.
October 2008 to December 2011
Clients/million dollar sales efforts included: B2B, B2C, real estate, fashion, replica watches, IT services, Motley Fool, Wall Street Journal, Oxford Club, Sovereign Society, Barton Publishing, Macy's, Floorsheim Shoes, and Internet dating services.
August 2006 to October 2008
Agora Inc./Sovereign Society – Delray Beach, FL
Wrote cash-pulling direct mail packages and web copy for international financial advisory services and offshore asset protection newsletters and international events.
Customer Service Supervisor/Workforce Management Supervisor
May 2002 to August 2006
Resort Title Agency/Bluegreen Corp. – Boca Raton, FL
Responsible for motivating the CSR team, taking escalated calls, and ensuring the customer experience was the very best it could be.
Bluegreen – 3 motivational award winner and elected to Motivational Council responsible for establishing and writing a monthly motivational newsletter where employees were praised and rewarded for excellent service
AWAI - American Writers and Artists Institute
Copywriters' Round Table
Florida Atlantic University: English/Creative Writing and Advertising – 1994