Rachael R. Ackley
March 1989 - March 1997
ACI Photographics, Inc. - Art Director
Developed concepts for brochures, flyers, catalogs, calendars, posters,
ad design and placement, corporate identity and promotional items.
Supervised start-up of new art department
Established yearly budget
Responsible for two, three and five year plans
Served as an account representative for clients as well as art director.
Established marketing plans for clients, as well as agency
Supervised client projects including production, budget and
photography - concept to completion.
March 1997 - May 2000
Knauf Insulation - Manager of Marketing Communications
Responsible for all marketing and communications of multi-million
dollar corporation - including all collateral materials, positioning
of brands for each market segment, communications with all external and internal sales representatives and smooth communications
between corporation and purchasing public.
Responsible for yearly budgets for each department under marketing
communications - including residential, commercial, metal building
Supervised four employees within department.
Spearheaded label and packaging of all Knauf products
Established Knauf Insulation website.
Created both external and internal mission statements - reaping
benefits for overall corporate communications and well being.
Worked with both senior staff and external sales representatives for
ease of client/corporate communications.
Oversaw all job bulletins around the United States - development,
implementation and publication
Worked directly with Thies Knauf on special promotions and good-will
efforts between corporate/sales and clients.
Responsible for all hardware/software acquisitions for department -
May 2000 - Current
H2O Design - President
Established H20 Design. H2O Design is a full service, national
award-winning advertising agency, offering a wide array of services, from ad design and placement, to corporate identity, logo
design and branding, brochures and promotional literature, event
planning, copywriting and public relations and marketing, newsletter
design, market brochures and promotional literature, event planning,
copywriting and public relations and marketing, newsletter design,
market research and web design and implementation.
H2O Design provides services to a wide array of clientele throughout
central Indiana, Illinois, Ohio and Kentucky.
Job Experience - continued
Responsible for over 50 clients and their marketing/advertising goals
Current agency of record for over 20 corporations.
Acquired over a dozen major design and advertising awards in print, media and broadcast collateral.
Successfully organize budgets and timelines for a wide array of clientele.
Marketing and advertising efforts continually show extremely tangible
signs of success for every client - including one client whom had a sales
increase of over $1.75 million in one year.
May 2009 - Current
Shelby County Tourism & Visitors’ Bureau - Executive Director
Blue River Sports Authority – Executive Director
Established brand postiton and development for SCT&VB. Full implementation
in the organization - via channels of marketing and advertising through state
and regional initiatives.
Responsible for $200,000+ a year budget.
Apointment of granting processes and oversee carry-through.
Maintain good communication through board of directors, city of Shelbyville
and Shelby County officials and tourism related businesses and partnerships.
Cultivate partnerships with related CVB’s in Indiana and tourism associations
to perpetuate superior lines of communication for tourism/event related efforts.
Indiana University - Purdue University
Business and Economics
Ivy Tech Community College
Associates’ of Applied Science degree in Visual Communications.
Seven Habits of Highly Effective People
Full Week Leadership Training Course through Knauf Insulation
Team Work/Leadership Training
Indiana University Bradford Woods
Awards & Achievements
Wilmer Shields Award for excellence in not-for-profit communications -
Blue River Community Foundation
Indianapolis Art Directors’s Club - Gold and Silver awards for print media
Industrial Technical Publications National Award Winner
State of Indiana Daily Newspapers - First Place
Publication of numerous award-winning projects in national publications and
GEM Award - for Excellence in Print Media for SCUFFY 2010
Above and Beyond Award - November 2010
Shelby County United Fund - currently on Board of Directors, chair of
publicity and art/essay competitions
Shelby County Business and Industry Trade Fair - Chaired from 1995 - 2002
Blue River Career Programs - Marketing Board Member
Blue River Community Foundation - Arts Advisory Board Member
Shelby Arts Council - Board Member
Shelby County Arts Fest - Board Member
Special appointed GT Program Board Member -
Northwestern Consolidated Schools
Member of Indiana Advocates for the Arts
Board of Zoning Appeals Member for Shelby County
President - Northwestern Consolidated Schools Fine Arts Boosters
Public Relations Director - Pro Bono - Northwestern Consolidated Schools