Friends (16)

Slee Arnold

Freelance Business Writer & Editor

15630
Location:Raleigh, North Carolina, United States
Profile:https://www.freelanced.com/sleearnold
76
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5.0
2 Skills
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President
Slee Arnold & Company

April 2011 – Present (2 years 11 months)|Raleigh-Durham, North Carolina Area

I am a professional writer, publisher, editor, proofreader and communications consultant with over 20 years of experience. I am a compelling storyteller who adheres to your style and utilizes the tone that fits your firm and publication. As a detail-oriented proofreader with long term experience my expertise spans print and web materials.

Slee Arnold & Company works with various clients in the following areas:
1. Businesses on website content, collateral materials, marketing, industry publication articles and communications.
2. Partner with authors to edit and proofread articles, books, business and web content
3. Publications as freelance writer for feature and articles and cover stories
4. High School students on college admissions,scholarship essays and writing for standardized testing

I am adept at communicating with and interviewing experts, executives, entrepreneurs, educators and small business. I enjoy working with writers and production team members and deadlines are important and are adhered to.

My areas of expertise include: publishing, research and writing business articles in finance, education, small business, lifestyle, career development, entrepreneurship, feature writing, content management and editing both for education and business

Chair
United Arts Council of Raleigh Board of Directors
May 2010 – Present (3 years 10 months)

Association for Corporate Growth
Vice President of Diversity
Vice President of Marketing
Association for Corporate Growth Board of Directors

June 2006 – July 2013 (7 years 2 months)

Publisher, Managing Editor, Founder & Creator
Women's Edge Magazine

December 2006 – December 2009 (3 years 1 month)|Raleigh, North Carolina

Created and developed the concept, design and business model for a monthly print and digital business publication targeting professional women. Women's Edge featured women in various professions in the Greater Raleigh, Durham and Chapel Hill areas of North Carolina. Created an Editorial Advisory Board of professional women who assisted in the development of relevant, engaging and inspiring content. Wrote cover and feature stories as well as web site content and all social media. Hired and supervised columnists, freelance writers and editorial interns. Edited copy for each issue along with proofreaders. Instituted a quarterly luncheon series to bring the magazine's stories to life with unique, featured speakers and sold out audiences as well as quarterly networking events for young, professional women. Developed look and feel of magazine with Design Team and Art Director, coordinated each issue while doing the layout and ran the production schedule. Worked closely with sales for revenue generation and implemented marketing, public relations and social media campaigns. Created and developed comprehensive distribution network for the magazine to include strategic retail and business locations in addition to a direct mailing list of subscribers.

Managing Editor
Business Leader Magazine

2002 – 2006 (4 years)|Raleigh, North Carolina

Business Leader published a monthly regional business to business magazine in the Raleigh, Durham and Chapel Hill area of North Carolina. Managed editorial. Promoted to Managing Editor after being hired as the Sales Manager. Developed editorial content with Publisher, design and layout with Art Director. Supervised staff and freelance writers as well as editorial interns. Collaborated with sales, marketing and public relations teams to develop revenue strategies with additional publications and events. Wrote cover and feature stories, conducted interviews and coordinated photo shoots on locations.

Publisher
Primedia

1990 – 2003 (13 years)|Tampa, Florida and Raleigh, North Carolina

Primedia publishes regional, monthly Apartment Guides for consumers. Began as an Account Executive, promoted to Senior Account Executive and Publisher. Responsible for the development of strategic initiatives to grow revenue in excess of budget. Hired and managed sales team, customer service representatives and office management. Designed ads with creative team and wrote copy Other key responsibilities included: development of annual budget and monthly forecasts, hands-on sales training, production and layout of publication, photography and distribution. Consistently recognized as a top performer for revenue and customer retention not only in the region, but nationwide. Developed concept, design and marketing for special issues to include semi-annual University Housing Guides which were also picked up in other markets. Active participant and board member in both the Bay Area Apartment Association (Tampa) and the Triangle Apartment Association
Skills (2) Rating
Business Writing
Editing