Christina Lee

Freelance Event Planner & Marketer

Location:Placentia, California, United States
2 Skills
YOU throw a great party! You should get to enjoy it with your guests.

I can help you with all of your event needs… but it doesn’t have to be all or nothing. You can go with the basics, treat yourself to the full package, or anything in between. I’ll tailor each event to meet your needs.

~ Summary of Qualifications ~
Experienced with marketing and launching catering division for established restaurant group. Technically skilled with designing and developing effective SOP for business development and operations.
Highly organized event management professional with outstanding record orchestrating seamless, high-quality events ranging from 12 to 1200+ attendees.
Superb communication abilities, interfacing with stakeholders and partners to ensure attainment of all event requirements.
Experienced strategist, planner and supervisor, adeptly orchestrating catering, entertainment, technical providers, and vendors to ensure smooth event execution.
Demonstrated ability to define, plan, and manage event budgets and departmental budgets as well as discuss and prepare budgets in concert with customer.

Professional Experience
SBE — Los Angeles, CA
Catering Manager, 2009 to 2013
Sold, planned, managed and executed events ranging from small dinner parties to large scale buyouts and off premise catering; directed culinary and front-of-house (FOH) teams. Created events ranging from 12 to 1200 attendees. Generated leads and monitored / seized opportunities for cross-promotions and multi-brand services; interacted with clients during in-house and off-premises events. Liaised across all internal departments to ensure seamless event execution. Crafted marketing strategy as well as operating procedures and processes. Oversaw financial / business tracking and optimized events budget tracking. Trained new sales associates and out-of-market teams.
Key Contributions:
Planned and directed various-sized events ranging up to off-premise events featuring 1000+ attendees.
Directed marketing and launch of Katsuya Drop Off Catering Services and Off Premise Catering, developing and implementing all standard operating procedures (SOPs) governing all off-premise catering engagements.
Developed and held key role in creating lead and loss of business tracking documents, off-premise event payroll and customer relationship management (CRM) processes, along with new project flow diagram.
Formulated and implemented off-premise catering and marketing events contracts.
Beam Global Spirits & Wine — Los Angeles, CA
Event Consultant (contract), 2008 to 2009
Collaborated with brand champion on Hornitos Mischieve campaign for Los Angeles market. Worked with brand champion to identify and select venues, hire event production firms, and translate client's vision into dynamic events; served as event liaison and supported execution. Oversaw vendor and model selection / hiring; ensured adherence to event and brand ambassador's budgets; monitored set-up and technical requirements. Recognized branding opportunities, acquired promotional costumes and produced event-specific collateral and POS.

Equinox Fitness— Santa Monica, CA
Service Manager, 2007 to 2008
Interacted and communicated extensively with customers, supervising front-desk employees. Ensured highest-quality service and spa experience for demanding clientele. Utilized interpersonal skills to grow strong, positive customer relationships. Tracked, monitored and reported on monthly per-employee sales; managed retail inventory.
Elite Mortgage Processing— Fullerton, CA
Processor, 2006 to 2007
Liaised and teamed with strategic partners and customers; resolved issues and processed loan approval documentation.
CompuCom— Dallas, TX
Executive Administrative Assistant, 2004 to 2006
Planned and managed large company-wide events and assisted with planning and execution of all departmental events. Directed administrative functions; managed calendar and schedule; facilitated communication with all internal executive and management offices. Administered departmental budget as well as office inventory; supervised office personnel. Oversaw preparation, SOP and protocol development, and related requirements to meet ISO 9000 standards.
Additional experience as Lead Hostess / Opening Trainer, SBE, Los Angeles, CA, 2008-2009; RF Technician / Administrative Supervisor / Administrative Support, Nortel Networks, Dallas, TX, 1997-2004

Undergraduate Coursework — University of California-Irvine
Professional Development: Member of NACE
Software: Microsoft Outlook, Excel, PowerPoint, Publisher, Word, Open Table, UrVenue
Skills (2) Rating
Event Planning