SKILLS: Writer, Strategist, Storyteller, Blogger, Editorial magazine writer, short story writer, Website content creator, lyricist, collateral content writer, including all social media, brochures, fliers, FSI's, etc., Creator of all forms of broadcast media including TV, radio, and web.
Weekly blog and quarterly newsletters for Yahoo Health,
TV, print, social media and digital for The SunyD Company
THE GATE WORLDWIDE
TV, print, social media and digital for Lawrence Hospital in Bronxville.
Financial print and digital campaigns for State Street Global Advisors, AllianceBernstein, and Project Management Institute.
CARRAFIELLIO DIEHL & ASSOCIATES
Was pivotal in growing small agency into a national presence by creating advertising for such clients as Centrum (became the #1 multivitamin in the world during my tenure), Centrum Silver, Centrum Performance and Centrum for kids as well as Caltrate calcium supplement, FiberCon, Chloraseptic, Clear Eyes, Little Remedies, DTC campaign for Johnson & Johnson videoscopic surgery for acid reflux, Sensodyne consumer and professional, introduction of new Altzhiemer drug for Bayer pharmaceutical, Tulsa Dental Endodontic Specialties and Lawrence Hospital in Bronxville. Also played a major role in winning the SunnyD Beverage Co. from Saatchi & Saatchi which included Elations joint supplement drink, Bossa Nova natural beverages, Fruit 2 0, and Fruit Simple fruit smoothies. Provided successful print, broadcast, social media and digital for years after winning account.
LAURENCE,CHARLES, FREE & LAWSON
Clairol Shampoo, Herbal Essence, Keri Lotion, Air France, Buffering, Ban Deodorant, Windex, Endust, Vanish, Renuzit, Dennison’s Chili, Gorton’s Fish, Jiffy Pop, Pam
DuPont Carpet, Pepsi Corporate, Slice Soft Drinks, HBO, Cinemax, Sunlight Dishwashing Liquid, Gillette.
Nyquil, Vicks Formula 44, Vicks Throat Drops, Vicks Vapo Rub, Clearasil, Pampers, Dawn Dishwashing Liquid, Crest Toothpaste, Kal Kan Dog Food, Crave Cat Food.
UNIVERSITY OF WISCONSIN, MADISON
Bachelor of Arts, English
SCHOOL OF VISUAL ARTS, NYC
Night course in advertising copywriting
Night course in film production