Date of Birth: 21 September 1972
Languages: English, Afrikaans, German, Dutch
Telephone +966 (0) 563 830 030
In a nutshell: iPhone rather than a Communicator. Land Rover rather than a SUV. Question the norm. People manager/leader. Confident. Motivated. Never beat around the bush.
2008 - current:
Creative Director – Saudi Arabia/GCC Action Impact
Creative Director of top international full service agency in Saudi Arabia. I report directly to the Country Manager - managing various creative departments (advertising, design, events and digital) in Riyadh, and assisting offices in the GCC from Dubai head offices. As head of department I am directly responsible for increasing the creative output of the group and maintaining a high degree of efficiency and creativity. My expertise in new media and marketing techniques has pushed the agency to forefront of integrated communication.
Day to day responsibilities include:
Strategic thinking and insights, inspiration of creative teams, client presentations and pushing the creative solutions to the maximum. Overseeing all output of full-fledged agency.
Involved in client presentation, new business pitches (8 out of 9 pitches won in past year) and creative strategy, directly responsible for the creative output and creative teams. Overseeing art direction, presentation of concepts to client and the instruction and motivation of creative teams. Specialist in introducing and implementing TTL strategic and creative structure both internally and to client. Implementing a new creative structure. Improving general creative output standards.
Clients: Al Arkan (Real Estate), Al Marai (FMCG), Al Mousim (Travel), Al Rajhi Bank, American Express, Arabian Capital, Chili’s, DHL, MBC (Arabic Television), Motorola, SITC (TelCom), Saudi Airlines SPA, Saudi Fuel, Saudi Red Crescent (Red Cross), Seat (Automobile), Tunisiana (TelCom), Dar Kwik Kopy, Volvo (Automobile).
Creative Director working with Oh Agency, Amsterdam.
Oh Agency is a creative branding "Outhouse" that consists of a collective of creatives working for agencies in an advisory capacity.
Performing role: Management/Executive Creative Director
Involved in client presentation, creative strategy, directly responsible for the creative output and creative teams. Overseeing art direction, presentation of concepts to client and the instruction and motivation of creative teams. Often expertise outsourced to multi-national advertising agencies.
Clients: Adidas, BMW, Greenpeace, Heineken, Hyundai, KLM, Orange, Motorola, MTV Benelux, Nokia, ORF (Television), Splash Health Clubs, Spyker Cars, SuitSupply, TomTom GPS, Volvo North America.
20 Lives – Nokia
Euro RSCG 4D Amsterdam
ADCN Gold – Art Directors Club Netherlands
Eurobest, 2006 (Eurobest Bronze) for Consumer Services
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Games: Best product integration
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Consumer products and services
Pirates of the Caribbean - Volvo America
Eurobest, 2006 (Eurobest Gold) for Consumer Services
Pirates Continued - Volvo America
Eurobest, 2007 (Eurobest Gold) for Consumer Services
Senior Creative/Creative Director (management member) at Leo Burnett.
Working in different markets around the world, for Leo Burnett, specialist creative through-the-line to explore the possibilities of branding and integrated media advertising.
Performing role: Management, direct client contact, creative strategy development, end responsible creation of advertising concepts, design and output of TVC’s, print and through-the-line marketing concepts.
Clients: BMW (Auto), Cirque du Soleil (Entertainment), EasyJet (Travel), Fiat (Auto), Diageo (Alcoholic Beverages), Philip Morris (Tobacco), Procter & Gamble (FMCG), Reebok Consumer Goods), Sonera (TelCom), Tempo Recruitment.
The Black Label Lounge - Johnnie Walker
Ef?e - Marketing effectivity awards - 2001 Gold
Punch – Heinz
Creative, Hunt Lascaris TBWA South Africa.
Junior to middleweight AD in top creative agency South Africa
Clients: BMW, Liqui-Fruit, Radio 5, Springbok Travel, Adidas, Sony, Trek Cycles
Bachelors Degree in Commercial Design and Advertising completed at the University of Stellenbosch.
Subjects: Graphic Design, Industrial Psychology, Marketing & Strategy, Philosophy, and History of Art
Extra subject: Photography
Assistant curator at the Sasol Museum/Gallery
Completed Higher Tertiary Education at Paul Roos Gymnasium, South Africa
Music – Play classical guitar - Performance grade/Compose own music
Mountain biking – Junior Dual Slalom and Downhill National Champion, South Africa