K. Renee Overs

Freelance Public Relation Freelancer & Marketer

Location:Atlanta, Georgia, United States
2 Skills
Forward-thinking marketing strategist with a passion for leading the execution and measurement of high-impact integrated marketing initiatives with large non-profit organizations and Fortune 500 companies. Highly experienced leader with more than 7 years of developing and refining innovative brand strategies, public relations campaigns and marketing plans. Excel in motivating, inspiring and leading diverse, cross-functional teams through strategic and creative thought processes to build brand equity, enhance value for partners and affiliates, and strengthen communication platforms globally.

Developed and managed the image of premier partnership marketing initiatives for the nation’s largest youth-serving organization, Boys & Girls Clubs of America (National Headquarters) that serves nearly 4M youth globally in more than 4K affiliates. Collaborated with public relations account executives within the consumer brands practice for one of the world’s largest public relations firm to implement and manage strategic marketing projects with various clients such as Coppertone, Char-Broil, Tiffany & Co. and more. Organized and coordinated international launch campaigns for new fashion brands with a boutique public relations and creative firm. Identified and secured the best marketing opportunities for sponsors to enter new demographic markets and maximize exposure with media and core audiences.

Specialties include global brand marketing and communications, public relations, digital marketing, brand management and strategic events.
Skills (2) Rating
Public Relations