Liz Redfearne

Freelance Graphic Designer & Package Designer

1705
Location:Scottsdale, Arizona, United States
Profile:https://www.freelanced.com/lizredfearne
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2 Skills
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Designer, Art Director and Creative Services manager that is self-motivated, energetic, and a creative thinker with a proven track record of delivering innovative concepts that support marketing and business goals. Experienced with packaging, brand and corporate identity, advertising, print, product photography, catalogs and trade show logistics and booth graphics. Results-oriented in a fast paced, tight deadline environment with strong communicative and motivational skills with special emphasis on high attention to detail. Effectively organizes, manages and mentors.

2005 – 2011 Champion Power Equipment, Designer/Marketing Services Manager
- Develop and design identities for all Champion Power Equipment (CPE) brands
- Manage, Design, Create and produce packaging for all brands and product lines from concept to production for the US, Canadian & Mexico markets
- Design brand and auxiliary logos for packaging, web and advertising
- Create, design and produce product labels, marketing materials, promotional materials and advertising for all brands
- Collaborate with product development team to develop product concepts for all product lines and brands
- Produce bilingual packaging, product labels, POP and advertisements for US & Canadian markets
- Interact with US and Canadian retailers to create specialized packaging; Costco, Home Depot, Lowes, Tractor Supply, Cabela’s, Northern Tools, Costco Canada and Canadian Tire Co.
- Product photographer for packaging, catalogs and web
- Manage workflow for all production art to meet manufacturing deadlines
- Direct and manage all logistics for industry trade shows
- Design and produce booth graphics and marketing materials for industry trade shows
- Email and direct contact with Asian group for artwork production
- Create sample and mock up’s for approvals

2000-2005 Bell Automotive Products, Designer/Marketing Services Manager
- Consistently came in under yearly department and trade show budgets by negotiating printing prices and meeting trade show deadlines
- Develop and design identities for all Bell Automotive brands
- Manage, Design, Create and produce packaging for all brands and product lines from concept to production for the US, Canadian & Mexico markets
- Design catalogs, marketing and promotional materials
- Interact with major retailers such as Target, Wal-Mart, CSK and AutoZone to achieve specific design needs for the mass merchant retail market
- Collaborate with licensed companies like Disney and Mattel to create licensed product and specialized packaging
- Collaborate with product development team to design hard goods, soft goods and air fresheners
- Product photographer for packaging, catalogs and web
- Direct, manage and did all logistics, booth layout and graphics for industry trade shows
- Manage and mentor design department staff
- Email and direct contact with Asian group for artwork production
- Create sample and mock up packaging for approvals
Skills (2) Rating
Graphic Design
Package Design