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Freelance Branding Freelancer & Advertising Freelancer

Location:Dubai, Dubai, United Arab Emirates
2 Skills

Highly experienced Creative Director and a versatile Visual Communication expert is looking for a “new challenge”.

Worked as Creative Head with some of the world’s biggest Marketing Communication companies such as - McCann Erickson, LOWE, Cheil Worldwide, Kenyon & Eckhardt. Handled brands as diverse as Samsung, Sharp, SAP, CISCO, Colgate Palmolive, Reckitt & Colman, Coca-cola, Glaxo, Complan, Bata, Brooke Bond, Power Horse, Shaw Wallace, Duncans, Sterling Resorts, Park Hotel, Bank of Bahrain and Kuwait (BBK), Commercial Bank of Kuwait, Credimax Credit Card, Takaful International, Bahrain Kuwait Insurance Company (BKIC), Arab Re-Insurance Group (ARIG), Batelco and many more.

As the head of Creative Services, I have been creating communication strategies and designs for big corporations and brands, in the Middle East, Africa and India. I have created brands from the scratch that are household names today. I have revived old institutions and restored their lost glory.

After 20+years of involvement in Advertising, Publication and Exhibition Design, for 50+ brands and corporations, each with their unique challenges and strengths, across diverse geographies, have helped me build my repertoire for providing innovative Marcom & design solutions.

Tridibesh Sanyal
Communication strategist & Creative Director.


Name : Tridibesh Sanyal

Contact : PO Box 242023, Dubai, UAE
+ 971 50 3514831

Proven history of building and managing creative departments for international marketing communication companies providing total communication program including - corporate identity, advertising, direct marketing, road-shows, events, promotions and PR for iconic global brands to renowned local brands & services.

A dynamic team leader and player, with experience of setting up, and managing a creative communication & production team. Feel perfectly at home in a multi ethnic work environment.

Successfully heading Creative divisions for 15+ years. My success rate for accruing new business through pitching has been over 90%.

My success rate for client sustenance is 100%, by always providing them effective creative communication solutions that work.

A highly versatile professional, with years of experience in every aspect of the Communication Industry - Corporate Communication, Branding, Publication, Exhibition and Museum Gallery Design.

Current Responsibilities:

Creative Head & Communication Strategist, Mind Direct FZLLC
Free Zone, UAE. July 2009 …

Working fulltime as a Consultant Director, heading the Creative for this boutique Marcom Agency, the primary task is to provide high standard creative services to clients who cannot afford big / international agency yet want the top drawer stuff, both in terms of strategy & creative.

The scope of work included formation of - Creative Strategy, designing, managing, creative & production teams work in the area of - Brand Identity, Advertising (Corporate/ Product and Retail), Display Design for Retail, Publication Design, Exhibition & Road shows.

Main Clients: Cisco, Sharp, Flip, Haier TV, Black & Decker, Western Digital, Legrand,
Plug-Ins, Soundzone, Bluewire, Al Noor Islamic Bank.

Recent Responsibility:

Sr. Regional Creative Director Mid East & Africa, Cheil Worldwide
Dubai, UAE. May 2004 to June 2009

Stationed in Dubai, worked as the regional creative head for Middle East and Africa, for this International advertising network. Cheil Worldwide is the marketing communication arm of Samsung, world wide.

Job Profile: Managed and coordinated all activities pertaining to creative for Samsung’s brand communications, in a vast region spanning from South Africa to Turkey and Pakistan to Morocco. The scope of work included formulation of - Creative Strategy, designing, managing, supervising and guiding the creative teams (including that of third party Agencies – FCB, JWT & Leo Burnett) working in the area of - ATL & BTL, Exhibition & Display Design for Retail, Road shows and Events.

Client: Samsung Mobile Phone, Samsung TVs & Audio Products, Samsung Home Appliance, Samsung IT and Samsung Corporate.

Past Responsibilities:

Creative Head, Concept Today
Media City, Dubai. January 2003 to April 2004

Worked as the Head of Creative with a medium size full service advertising agency in the Dubai Media City. The primary task was to upgrade the standard of work and to go all out to acquire new business. The scope of work included formation of - Creative Strategy, designing, managing, creative & production teams work in the area of - Brand Identity, Advertising (Corporate/ Product and Retail), Display Design for Retail, Publication Design, Road shows, Events and PR.

Main Clients: SAP Arabia, Harley-Davidson, Heineken, Cellucom, Aggreko, Singapore Airlines, FedEx.

Creative Director, LOWE Contexture
Bahrain, July 1999 to January 2002

Prior to my joining, Contexture was reputed but a small design consultancy, specialising only in corporate communications. I was one of those key players who helped Contexture to evolve into a total branding & Marcom company. In less than a year, the billing shot up to $12 million from a base of less than $2 million. This called for redefining the existing business plan, and building a new team of capable professionals. As a key member of the “think tank” my responsibilities included the formulation of integrated communication strategies and concepts for our clients, managing and training the creative team, apart from an active involvement in new business development and client relationship.

The scope of work included - Creative Strategy, Client Presentation, Designing, Supervision and management of the creative teams work in the area of - Brand & corporate Identity, Advertising (Corporate/ Product and Retail), Display Design for Retail, Annual Report & Corporate Publication Design, Road shows, Film & Audio-visual. Supervision and co-ordination of Film, AV & Photography.

Major Clients: Bank of Bahrain & Kuwait (BBK), CrediMax, Almoayyed Ford, Bahrain Telecommunication Company (Batelco), Zainal Mohebi Group, Power Horse.

Other Career Highlights:

Creative Director, McCann Erickson: Calcutta, India.
Functioned as the Creative Director for the Calcutta branch of McCann Erickson, a WPP group company.

Founder Director, Tangram Design: Calcutta, India.
Specialising in Corporate Communication, Museum Design and Publication Design.

Sr. Art Director, Response India: Calcutta, India.
Invited by Mr.Ram Ray, a pioneer in the field of brand advertising in India, and functioned as a senior Art Director.

Design Consultant, Deccan Herald: Bangalore, India.
Joined as the Design Consultant of the Herald Review, a magazine belonging to a leading newspaper group in India.

Art Director, Grant Kenyon & Eckhardt: Bombay. India
Straight after graduation Il was selected and appointed as an Art Director for this internationally reputed enterprise.

Alumnus of one of the premier institutes in India – The National Institute of Design (NID), Ahmedabad. Graduated with specialization in Visual Communication. The course offered at NID is a very detailed, with exhaustive skill inputs and opportunities for application to real life projects. The duration of the course was 5 1/2 years.

Received several awards of excellence for the agencies I have worked for. Included in these were 6 awards for Best Campaign, Best regional Campaign, Best Design & Art Direction, from the Advertising Club of Calcutta, and two from the Advertising Club of Bombay.
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