Stephen Hill

Freelance Advertising Manager & Internet Marketer

Location:Lexington, Kentucky, United States
2 Skills
I supervise a broad range of operational projects and quickly adapt to changing marketplaces. I have developed proficiency towards both managing and leading digital marketing and advertising campaigns. Some of these skills include advertising platforms with Google and OpenX, social media platforms with HootSuite, Facebook, and Twitter, as well as HTML, Adobe Create Suite. I am looking to work towards continuing my education towards a Masters degree or specialized certifications.

University of Kentucky, Bachelor of Business Administration: May 2010
Double Major: Marketing, Management

Online Quality Control Supervisor, Equibase: January 2010 – Present
• Publish Ad Operations totaling 150 million impressions per month via Google DFP Small Business
• Launch, maintain and increase efficiency of remnant advertising in 2012 growing to anticipated revenues of nearly $500,000 in 2014
• Lead pay per click advertising campaigns for Marketing department with retargeting, keyword targeting, and paid search features of Google AdWords
• Coordinate all publisher side ad serving to implement advertising contracts with 120 direct clients
• Execute all social media efforts, increasing Facebook likes by 290% since January 2010 and launching Twitter in Sept. 2011 to over 6,000 followers today
• Manage email campaigns totaling 3,000,000 using HTML coding and email list targeting sends monthly
• Implement handicapping contest analytic tracking helping to increase weekly participation by 66%
• Supervise 9 full and part time positions

Sponsorship Sales and Marketing Intern, 2010 Alltech FEI World Equestrian Games: January 2010 – October 2010
• Designed sponsorship proposals to obtain 1,600 meals for Volunteers
• Prepared sponsorship proposal presentation for Para-Dressage/Humana sponsorship
• Managed website using content management software (CMS),
• Assisted marketing team in fulfillment of all sponsorship deals, including Alltech’s $10 million contract
• Brainstormed how to best offer aspects of the games to customers and clients

Corporate Marketing Intern, Blood-Horse Publications: March 2009 – December 2009
• Excelled at Adobe InDesign CS3 to bring quarterly media guide materials up to date for magazines and websites
• Researched and proposed digital and social media marketing opportunities
• Created and maintained production calendar
• Developed leads for 2009 stallion registry sales team

Marketing Research Assistant, The Matrix Group: August 2009 – December 2009

OTHER MARKETING EXPERIENCE, Volunteer marketing consultant to raise awareness for bringing pro basketball to KY: August 2012 - Present
UK Sports Marketing Academy, Hosted by the University of Kentucky and IMG: May 2010
UK Basketball Sponsorship Development, IMG and Papa John’s: Fall 2009