Len Zaccone

Freelance Brochure Designer & Graphic Designer

Location:Kearny, New Jersey, United States
2 Skills
Leonard Zaccone 201-889-0064 www.ZacconeDesign.com

Please consider my resume in response to the Graphic Designer opportunity -. I am a diverse, creative designer with pre-press production experience in the retail/ e-commerce, real estate, healthcare, marketing, insurance, publication and printing industries. I have an eye for color, image, typography, layout composition and attention to detail. From concept to final, I produced imaging, company branding, various marketing collateral for print and the web, designed graphics for apparel and product, and layouts for packaging, POP and print publication, in both Mac and Windows operating systems. I have collaborated in teams, and taken direction from Clients, Product Development, Creative Directors, Account Managers, Marketing, Editorial, Web Development and Pre-press Departments. I am equally effective working independently managing projects, multi-tasking, keeping priorities, meeting deadlines, and maintaining quality standards.
My diverse InDesign publication layout experience includes: templates, master page formatting, image and type effects, text flow with runarounds, opening spreads, character and paragraph styles, for booklets, catalogues, sell sheets, brochures, magazines, newsletters, etc... with PDF proofing and printer files. I specified layouts and communicated directions with overseas and domestic printers/ manufacturers. I designed branding: icons, elements, patterns, colorways and typography, and adhered to licensed branding guidelines. I have extensive Photoshop imaging experience for print and web: CMYK, RGB, web banners and e-mail blast layouts, e-commerce imaging/ products, multi-layer collages, silhouettes, retouching, global and local color correction, and special effects. I also have image library organizing/ achieving experience.
Since my last full-time position in 2009, I have freelanced short-term for several companies in northern New Jersey. I freelanced long-term for Edberg Marketing -designing and pre-press production real estate agencies property sales marketing collateral, templates and brochures, and Warm Thoughts -designing and pre-press production of marketing pieces: custom newsletters, inserts, sell sheets, brochures, reply cards and direct mail with customized imaging and stock photos. I have experience with client contact/ relations, collecting and modifying art, PDF proofing, approvals and printer files. I would welcome a full-time/ long term opportunity and bring my diverse experience, dedication, creative talent and hard work ethic to your company.
My last full-time position was Graphic Designer at Smartparts, a consumer electronics company that developed digital picture frames and other specialty products. Working with the Creative Director, Web, Sales and Marketing Departments, I was involved in the concept, design and layout of product corrugated, paperboard and PVC packaging that were on the shelves of major retailers such as Best Buy, Amazon, Circuit City and Walmart. I designed trade show and POP items, logos, Web banners, branding elements, product user instruction manuals, brochures and sales sheets. My B2B e-mail blasts increased interest and sales. I also produced packaging mock-ups and superimposed image mock-ups of clients branding on promotional products for sales presentations.
You can visit my online portfolio at: www.ZacconeDesign.com
Please feel free to contact me at 201-889-0064.
Thank you,
Len Zaccone
Skills (2) Rating
Brochure Design
Graphic Design