Take my strategic vision, business acumen, and artistic talent to deliver high-impact marketing, print-design and ecommerce projects.
Energetic, creative, and talented businesswoman. Experienced in translating all aspects of brand marketing into final product. Lead creative teams while fostering a creative entrepreneurial environment that maximized people's strengths and financial resources. Demonstrated ability in applying wide range of styles and approaches in meeting a diverse set of client needs. Fluent in graphics software such as: QuarkXPress, Adobe Creative Suite and Microsoft Office.
Freelancing and Consulting, Frederick, MD
December 2012 - Present
Graphic Designer/Art Director, Keuka College, Keuka Park, NY
February 2011 – December 2012
Keuka College is the national leader in hands-on learning, career identification and exploration. Keuka is a private institution offering affordable degree programs at the Keuka Park campus, more than 30 community colleges and hospitals throughout New York State, four universities in China, and Vietnam National University.
Solid success in directing and implementing a broad range of marketing communications design projects, from concept to completion. Translated business requirements into effective image and recruiting campaigns. Partnered with individual departments of the college to build consensus and ensure projects met all milestones, deadlines, and budget requirements. Adapted to new technology and innovative processes while ensuring compliance with corporate standards.
As a full life cycle project manager, designed all communications pieces for college's internal and external audiences in accordance with corporate branding. Created new vendor relationships ensuring high quality and cost effective results in a timely manner. Worked directly with the site Web Master to coordinate a consistent visual and verbal message on Keuka's website and other Internet marketing platforms.
View portfolio at http://sharonker.foliohd.com
Fat Dawg Design (FDD), Downingtown, PA
Sole Proprietor, April 2003 - February 2011
Entrepreneurial venture – a virtual advertising and marketing communications business was built through professional networking, self-marketing campaigns, which established a workable client base. Managed effectively and created corporate identities and various collateral materials for diverse clientele. Developed and wrote marketing plans to establish identity and brand awareness through multiple media types which included advertising, websites, direct mail, and trade show display. Established relationships with photographers, writers, and production personnel to determine the perfect fit for each client. First year, Fat Dawg double grossed its income. Projects included: corporate identity and collateral, website design and presentation graphics, e-marketing communication, newspaper ads, direct mail, signage, as well as newspaper design and production.
Mangos Inc, Malvern, PA
Design Specialist, 1985 - 2002
Mangos Inc is a Philadelphia-area, award winning advertising agency that offers complete services in advertising and design, website and applications, brand identity, social media, film and video, and more.
I began my career with this highly respected firm. At Mangos, my jobs included typesetting and mechanicals and grew to full responsibility for conceptual thinking and execution of designs for a varied client base. As part of a creative team, we successfully met and exceeded the firms high standard of excellence through concept and development of projects that included: annual reports, collateral, corporate identity and standards, magazine/newspaper ads, direct mail, websites and presentation graphics.
Kutztown University; Bachelor of Fine Arts; Communication Design Major