Carolyn von Albert

Freelance Advertising Freelancer & Advertising Manager

1665
Location:United States
Profile:https://www.freelanced.com/carolynvonalbert
1
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5.0
2 Skills
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SKILL SUMMARY
A marketing strategist with expert knowledge and over 20 years of precise tactical application of brand analysis and evolution strategies, customer insights, public relations, advertising, social media, PPA/PPC campaigns, email marketing and mobile marketing. Extensive experience in the development and direction of branding strategies, creative design & production
management of advertising and collateral materials, strong media relations acumen and media planning insight, exceptional brand focused community outreach & engagement programs, event marketing, targeted brand expansion campaign development & implementation, effective utilization of comprehensive customer insights analysis, inter-department operational
work flow analysis, training and management of marketing department team members, exceptional negotiation & presentation skills, effective resource assessment & fiscal management, strategic cause marketing partnership development, excellent written
and verbal communication skills.

INDUSTRY EXPERIENCE
Software, Publishing, Political, Health & Wellness, Legal, Consumer Products, Packaged Food, Education & Training, Travel, Human & Social Services, Non-Profits, Travel & Entertainment, Radio, Import/ Export, Building & Construction and Retail

SUPERVISORY EXPERIENCE
7 – 140 Employees. Departmental Responsibilities: Product Marketing, Copywriting, Graphic Design & Production, Field Sales, Telemarketing, Customer Service, Account Management & Client Servicing, Sales Support, Trafficking and Bookkeeping. Results-oriented liaison between corporate office and outside advertising & public relations agencies, as well as, other vendors.