Jacqueline Green

Freelance Content Writer & Marketer

887
Location:Englewood, Colorado, United States
Profile:https://www.freelanced.com/jacquelinereedgreen
0
Kudos
5.0
2 Skills
$65
Rate/Hr
SENIOR MARKETING PROFESSIONAL
Strategic Thinker / Dynamic Leader / Self-Starter
Highly motivated and accomplished business professional with proven ability to think strategically, lead productive teams, manage concurrent projects, and meet deadlines/budget requirements. Extensive B2B experience in cloud computing/managed hosting/colocation, technology, healthcare, financial software, and telecommunications industries.
Creative thinker with excellent writing skills and a solid history of performance in a variety of business areas. Self-motivated, responsible and independent worker able to accomplish a variety of managerial tasks from managing and motivating teams, identifying strengths of individuals to maximize performance, and training others. Natural aptitude to overcome difficulties; excellent communication skills, both verbal and written; organized and detailed oriented; and enthusiastic at learning and helping with new projects.
Professional Strengths:
? Strategic Business Planning & Execution
? Price and Promotional Modeling
? Marketing Strategic Planning & Execution
? Team Leadership & Staff Development
? Process Development / Improvement ? Strong Business & Financial Acumen
? Analytical Aptitude
? Cross-Functional Ability & Leadership
? Change Management / Adaptability to Change
? Market / Competitive Research & Analysis

PROFESSIONAL EXPERIENCE
REED WRITE MARKETING – HIGHLANDS RANCH, CO –
Helping small businesses grow revenue with targeted marketing programs. 2011 - PRESENT
Marketing Consultant
Selected Accomplishments:
? Created a profitable business within 6 months by researching, identifying, developing and maintaining relationships with key business leaders
? Identified resources, hired additional help as needed, and managed concurrent projects for various clients on time & budget
? Simplified complex biometric software positioning for improved customer perception through website
? Helped non-profit organization exceed online and onsite education events registration goals by creating strategic marketing plan and executing through traditional and nontraditional channels
? Managed message creation and sales material development for cloud hosting and colocation company; developed customer education program on the benefits of the cloud for business
? Assisted with creating and launching a new blog for an alcohol monitoring company, including writing blog relations plan and social media plan
? Redeveloped manufacturing company’s website from outdated to destination location
? Planned and managed development of two new websites for a technology company targeting federal gov’t & tech partners
? Wrote for various blogs including: Business & Marketing Observations, Beneath the Brand, Sobering Up and One Woman Marketing.

CHARTER COMMUNICATIONS – GREENWOOD VILLAGE, CO – 2010 – 2011
Charter Communication provided a full-range of telecommunication solutions including managed cloud-based solutions.
Sr. Strategic Program and Pricing Manager
Shaped product positioning and strategy by evaluating market drivers, accessing current business growth/performance, and measuring sales challenges; actualized pricing strategies to support 21% business growth by creating pricing objectives, pricing models and market/competitive analysis; researched and disseminated actionable competitive intelligence; and managed development of white papers, case studies, and e-newsletters.
Selected Accomplishments:
? Conducted competitive research and completed market analysis presentation for executives that accessed a particular market for a potential merger and acquisition
? Worked cross-functionally with several teams to create, manage and market over 50 concurrent promotional offers (regional to national)
? Modeled / developed / trained sales on new national offer to support hefty 2011 revenue goals which generated 3,700 new connects in 6 months resulting in $783k in new monthly reoccurring revenue

STANDARD & POOR’S COMPUSTAT / CAPITAL IQ – CENTENNIAL, CO / NEW YORK, NY – 2007 - 2010
Compustat/Capital IQ is a $300 million technology business that delivers financial data and research through software applications, web interface, and integrated feeds.
Director of Product Marketing and Communications
Directed strategic product / marketing projects in an effort to increase revenue, maximize market penetration and increase market awareness; led product naming, packaging and marketing efforts for new products; and directed team of nine responsible for product support and marketing including lead generation and prospect nurturing campaigns, engagement programs, content marketing, product and tech user documentation, and customer communications.
Selected Contributions:
• Led team of nine through unpredictable merger resulting in cohesive, high producing department
• Developed nurturing campaigns to enable more effective customer communication and maximize touch points
• Opened communication channels between sales, product, service, and marketing in order to augment efforts and increase productivity
• Championed redevelopment of outdated customer web portal by persuading executive support, securing budget, writing technical requirements, motivating various internal and external teams, and delivering a robust new website. Site traffic increased 300% after launch.
• Supported revenue growth of nearly 10% by creating solid marketing campaigns intended to get people to act on offer, as well as put leads through a warming process with step-by-step offers cultivating leads before sales hand-off.

EDUCATION AND CREDENTIALS
Bachelor in Journalism / Advertising and Marketing • BALL STATE UNIVERSITY – Muncie, IN
Colorado Women’s Mentor Circle III• MENTOR TO 12 WOMEN FROM VARIOUS MCGRAW-HILL BUSINESSES 2008 - 2009
Pragmatic Marketing Program Certified (PMC) • ACHIEVED SEPTEMBER 2008 – Denver, CO
Highly proficient in a variety of software platforms including: Microsoft Office products, Salesforce.com, Vocus & PR Newswire, WordPress, Basic HTML, Google Analytics, and email marketing automation systems (Eloqua, Mail Chimp, Constant Contact, Predictive Response, Highroads, etc.)
Skills (2) Rating
Content Writing
Marketing