SENIOR MARKETING PROFESSIONAL
Strategic Thinker / Dynamic Leader / Self-Starter
Highly motivated and accomplished business professional with proven ability to think strategically, lead productive teams, manage concurrent projects, and meet deadlines/budget requirements. Extensive B2B experience in cloud computing/managed hosting/colocation, technology, healthcare, financial software, and telecommunications industries.
Creative thinker with excellent writing skills and a solid history of performance in a variety of business areas. Self-motivated, responsible and independent worker able to accomplish a variety of managerial tasks from managing and motivating teams, identifying strengths of individuals to maximize performance, and training others. Natural aptitude to overcome difficulties; excellent communication skills, both verbal and written; organized and detailed oriented; and enthusiastic at learning and helping with new projects.
? Strategic Business Planning & Execution
? Price and Promotional Modeling
? Marketing Strategic Planning & Execution
? Team Leadership & Staff Development
? Process Development / Improvement ? Strong Business & Financial Acumen
? Analytical Aptitude
? Cross-Functional Ability & Leadership
? Change Management / Adaptability to Change
? Market / Competitive Research & Analysis
REED WRITE MARKETING – HIGHLANDS RANCH, CO –
Helping small businesses grow revenue with targeted marketing programs. 2011 - PRESENT
? Created a profitable business within 6 months by researching, identifying, developing and maintaining relationships with key business leaders
? Identified resources, hired additional help as needed, and managed concurrent projects for various clients on time & budget
? Simplified complex biometric software positioning for improved customer perception through website
? Helped non-profit organization exceed online and onsite education events registration goals by creating strategic marketing plan and executing through traditional and nontraditional channels
? Managed message creation and sales material development for cloud hosting and colocation company; developed customer education program on the benefits of the cloud for business
? Assisted with creating and launching a new blog for an alcohol monitoring company, including writing blog relations plan and social media plan
? Redeveloped manufacturing company’s website from outdated to destination location
? Planned and managed development of two new websites for a technology company targeting federal gov’t & tech partners
? Wrote for various blogs including: Business & Marketing Observations, Beneath the Brand, Sobering Up and One Woman Marketing.
CHARTER COMMUNICATIONS – GREENWOOD VILLAGE, CO – 2010 – 2011
Charter Communication provided a full-range of telecommunication solutions including managed cloud-based solutions.
Sr. Strategic Program and Pricing Manager
Shaped product positioning and strategy by evaluating market drivers, accessing current business growth/performance, and measuring sales challenges; actualized pricing strategies to support 21% business growth by creating pricing objectives, pricing models and market/competitive analysis; researched and disseminated actionable competitive intelligence; and managed development of white papers, case studies, and e-newsletters.
? Conducted competitive research and completed market analysis presentation for executives that accessed a particular market for a potential merger and acquisition
? Worked cross-functionally with several teams to create, manage and market over 50 concurrent promotional offers (regional to national)
? Modeled / developed / trained sales on new national offer to support hefty 2011 revenue goals which generated 3,700 new connects in 6 months resulting in $783k in new monthly reoccurring revenue
STANDARD & POOR’S COMPUSTAT / CAPITAL IQ – CENTENNIAL, CO / NEW YORK, NY – 2007 - 2010
Compustat/Capital IQ is a $300 million technology business that delivers financial data and research through software applications, web interface, and integrated feeds.
Director of Product Marketing and Communications
Directed strategic product / marketing projects in an effort to increase revenue, maximize market penetration and increase market awareness; led product naming, packaging and marketing efforts for new products; and directed team of nine responsible for product support and marketing including lead generation and prospect nurturing campaigns, engagement programs, content marketing, product and tech user documentation, and customer communications.
• Led team of nine through unpredictable merger resulting in cohesive, high producing department
• Developed nurturing campaigns to enable more effective customer communication and maximize touch points
• Opened communication channels between sales, product, service, and marketing in order to augment efforts and increase productivity
• Championed redevelopment of outdated customer web portal by persuading executive support, securing budget, writing technical requirements, motivating various internal and external teams, and delivering a robust new website. Site traffic increased 300% after launch.
• Supported revenue growth of nearly 10% by creating solid marketing campaigns intended to get people to act on offer, as well as put leads through a warming process with step-by-step offers cultivating leads before sales hand-off.
EDUCATION AND CREDENTIALS
Bachelor in Journalism / Advertising and Marketing • BALL STATE UNIVERSITY – Muncie, IN
Colorado Women’s Mentor Circle III• MENTOR TO 12 WOMEN FROM VARIOUS MCGRAW-HILL BUSINESSES 2008 - 2009
Pragmatic Marketing Program Certified (PMC) • ACHIEVED SEPTEMBER 2008 – Denver, CO
Highly proficient in a variety of software platforms including: Microsoft Office products, Salesforce.com, Vocus & PR Newswire, WordPress, Basic HTML, Google Analytics, and email marketing automation systems (Eloqua, Mail Chimp, Constant Contact, Predictive Response, Highroads, etc.)