Cristo Leon

Freelance Consultant & Business Consultant

930
Location:Toms River, New Jersey, United States
Phone: 7329568061
Website: http://www.cristoleon.com
Profile:https://www.freelanced.com/cristoleon
1
Kudos
5.0
2 Skills
$50
Rate/Hr
Social Media Strategist & Digital Mentor

Social Media Strategist with over 10 years of experience in improving brand strategy, brand awareness, relationship development and sales initiatives. Ability to connect digital, social media and marketing activities to increase the return of investment and business positioning. Work with C-level executives and other internal clients to accomplish social media implementation, plans, and goals in a timely manner. Provide training and hands on management to validate the marketing and social media quality and effectiveness.

CAREER HIGHLIGHTS


• Trained the first generation of the International Certification in Digital Marketing in Quito Ecuador.
• Increased the Northern Ocean Habitat for Humanity (NOHFH) brand awareness and exposure through social media interactions, which resulted in a $400K grant from the Hurricane Sandy New Jersey Relief Fund and a $150K grant from the Robin Hood Foundation. Increased the Facebook likes for NOHFH from 0 to 3360
• Named the 19th national “Brand Fan Influencer” of the Monterrey Institute of Technology and Higher Education (ITESM) Brand.
• Designed, developed, and implemented over 600 hours of social media training to 256 managers, saving Chedraui Corporative Group over $250k in logistic expenses.


EXPERIENCE & ACHIEVEMENTS

Position: Freelance Consulting. Toms River NJ 2005 – Present
Develop and execute Cross Platform Publicity Plans (CPP) to increase the social media presence and overall brand awareness for Universities, Businesses, and International Corporations. Research and validate trends impacting business offers and demands, create and refine solutions, positioning the use of social media communication through customer interactions on Facebook, Twitter, Pinterest, WordPress, and Foursquare.

Provided social media and digital strategy consulting, search engine optimization, inbound and integrated marketing, company brand visibility and positioning, Marketing 3.0 and E-marketing initiatives for the following global organizations:

• ArizMedia
• ALAPSI (Latin American Association of Professionals in Information Security. A.C.)
• HMSocialMedia
• Northern Ocean Habitat for Humanity
• Aladrum, Human Development Center
• El Colver, University of Political Science
• Interlatin, S.A. de C.V
• Kyron Legal
• México Abroad Corporation
• México Artesanal
• Continental Región Andina Inc.
• Claro: Consorcio Ecuatoriano de Telecomunicaciones S.A
• ITESM; CCV and Sede Xalapa.

Projects & Accomplishments:
• Increased the Northern Ocean Habitat for Humanity (NOHFH) brand awareness and exposure through social media interactions, which resulted in a $400K grant from the Hurricane Sandy New Jersey Relief Fund and a $150K grant from the Robin Hood Foundation. Increased the Facebook likes for NOHFH from 0 to 3360
• Quadrupled the online presence for ITESM Sede Xalapa.
• Designed, developed, and implemented over 600 hours of social media training to 256 managers, saving Chedraui Corporative Group over $250k in logistic expenses.
• Trained over 300 hours of online webinars in 2012.

MONTERREY INSTITUTE OF TECHNOLOGY & HIGHER EDUCATION (ITESM)
Position: Global Social Media Coach & Trainer - México, Spain, USA, Ecuador, Venezuela. (2011 – Present)
Develop and implement training programs that provide participants the knowledge and skills necessary to adopt the use of innovative social media strategies. Create interactive webinars, courses, workshops, and seminars on social media for small business and non-profits, social media marketing, digital branding, digital marketing and social media positioning.

Projects & Accomplishments:
• Trained the first generation of the International Certification in Digital Marketing in Quito Ecuador in 2013.
• Trained the first generation of Social Media Visibility and Positioning with CPPs in Quito Ecuador in 2012.
• Trained over 300 hours of online webinars in 2012.

Position: Social Media Manager – Xalapa Veracruz, Mexico (January 2012 - April 2012)
Developed and executed social media strategies to maximize fan interaction and increase the visibility and positioning of the brand for the Sede Xalapa branch. Implemented marketing campaigns and market segmentation, created online profiles, and developed the social media policies, communication channels, and community management strategies to increase sales revenue.

Projects & Accomplishments:
• Named the 19th national “Brand Fan Influencer” of the Monterrey Institute of Technology and Higher Education (ITESM) Brand.
• Increased web site traffic and double sale leads.
• Increased likes from 0 to 800 on Facebook fan page and Twitter followers from 0 to 787.
• Trained management teams on social media best practices.

Position: Executive Development & Outreach Coordinator. – Xalapa Veracruz, Mexico. (2011 – 2012)
Oversaw the business development and overall sales process for inbound business. Work with the clients to design courses that fit their needs and budget. Implemented marketing plans, communication channels, and community management strategies to support the sales initiatives. Created and implemented the marketing strategy for 2011-2012.

Projects & Accomplishments:
• Increased the business database by 4,000 and boost sales by 43%.
• Designed, developed, and implemented over 600 hours of social media training to 256 managers, saving Chedraui Corporative Group over $250k in logistic expenses in 2012.
• Designed, developed, and sold a national online training program for 45 Managers, 30 Regional Managers, and 10 Directors for the Chedraui Corporative Group in 2011.

BOARD OF NATIONAL EDUCATION OF MEXICO, OFFICE OF SECRETARY OF PUBLIC EDUCATION, DGETI.
Position: Instructional Designer & Trainer - Xalapa, Veracruz, Mexico (2002 - 2012)
Developed the skills of the participants through the adoption and use of “Roleplaying Techniques” and “Homoludic (gaming) Strategies”. Designed and trained courses workshops, and seminars in human resources, emotional intelligence, mind maps, didactic sequencing, collaborative skills, and skills in education management.

Projects & Accomplishments:
• Granted a Certification from the Board of Education of the State of Veracruz for the design of the course Skills in Education Management 2011.

EDUCATION & TRAINING

Master in Business Administration
Monterrey Institute of Technology & Higher Education: Xalapa Ver., Mexico (Pending – 2015)
Bachelor of Art’s - Cultural Promotion & Theater
University of Veracruz: Xalapa, Ver., México
Diploma - Management Skills, Management Competence, Senior Management, Consulting Public Servants
Monterrey Institute of Technology and Higher Education: Xalapa Ver., Mexico
Certificate - English as a Second Language
University of Wisconsin La Crosse, Lacrosse, WI

CORE COMPETENCIES

Bilingual (Spanish & English), Microsoft Office (Word, Power Point, Excel), Facebook, Twitter, Foursquare, Mind Jet, Prezi, WordPress, WebEx, Topsy, Crowdbooster, Hootsuite, Tweetdeck, Simplify360
Skills (2) Rating
Consulting
Business Consulting