Bob R. Qualls
Batesville, Arkansas 72501
• From November 1998 to May 2013, I directed the public relations and communications office at Lyon College. During my tenure, the PR office achieved stability, news releases were produced with professionalism and accuracy and distributed on a timely basis, and solid relationships were built with local and state news media. I also served as chief spokesman for the college during that time.
Under my direction, the PR office won the Gold Award (first place) for Crisis Communications in 2010 from CASE (Council for Advancement and Support of Education) for our response to a fire that destroyed Edwards Commons, the campus dining hall and student center. I have edited and directed the production of the college’s publications, including The Piper alumni magazine, newsletters, course catalogs and various brochures and information pieces for student recruitment and fund-raising.
• As the editor of The Baxter Bulletin of Mountain Home, Ark., the daily newspaper won 193 awards, including first place in General Excellence four years in a row (1994-97). I also won individual awards for editorial writing, column writing, editorial pages, page design and headline writing. In the 1997 National Newspaper Association’s Best of the States Competition, The Bulletin won the top award for its category (10,000 to 24,999 circulation).
• I am proficient in Microsoft Word and QuarkXpress software, and have a working knowledge of Adobe Photoshop, Adobe Acrobat, Adobe InDesign and Dreamweaver (for web design). I am also proficient in social media, including Facebook, Twitter and YouTube.
May 2013 to present: Free-lance writer and editor with stories published in The Batesville Daily Guard and broadcast on W.R.D. Entertainment radio stations.
January 1999 to present: Adjunct instructor in journalism at Lyon College, teaching News Writing and News Editing and directing the practicum for each course.
November 1998 to May 2013: Director of Public Relations and Communications for Lyon College (title changed to Director of Communications, News, and Media Relations in 2010). Lyon is a selective liberal arts college affiliated with the Presbyterian Church, U.S.A., and located in Batesville, Ark. Responsible for college publications, news media relations, marketing and public relations.
March 1985 to November 1998: Executive Editor of The Baxter Bulletin, a 12,000-circulation daily newspaper in Mountain Home, Ark. Responsible for all news department operations; management of news staff; editorial writing; selection of syndicated features; news department budget planning and oversight; marketing the news product; and public relations for the newspaper.
June 1970 to March 1985: The Log Cabin Democrat in Conway, Ark., a daily and Sunday newspaper covering Faulkner County in central Arkansas. Served in several positions, from reporter to editorial page editor and news editor. Won awards for page design, headline writing and editorials. Wrote editorials, reviews, and covered the education beat. I was involved in coverage of several major news events, including the Titan II missile explosion in Damascus, Ark.
Summer of 1969: Served as intern reporter for the Arkansas Democrat in Little Rock, Ark.
Bachelor of Science Degree in journalism (minor in history and political science) from the University of Central Arkansas, 1976. Additional graduate-level work in journalism was taken at the University of Arkansas at Little Rock (1984). Completed management-training program conducted by the state Department of Education for The Baxter Bulletin newspaper operating committee members, 1996. Attended seminars on management, and “webinars” on branding and marketing while at Lyon College. Attended workshops on Local Search, Social Media Marketing, and website creation conducted by the Arkansas Small Business Development and Technology Development Center.