Lawrence Sanata

Freelance Content Writer & Creative Writer

Location:Dublin, Ohio, United States
2 Skills
Lawrence Sanata
5216 Dublin Road
Delaware, OH 43015

Infectiously enthusiastic and highly experienced professional seeks challenging, fast-paced and full-time corporate communications, marketing communications or public relations position.

• Highly accomplished with a track record of creating strategically impactful internal and external communications, including web content
• Extensive background in organizational communications and crisis communications, as well as B2B and B2C messaging
• Recognized for superior writing skills and highly refined organizational skills in creating persuasive and powerful communications

Professional Experience:

Classic MG
Columbus, OH
November 2013-Present

• Create compelling and entertaining stories about MG automobiles and their owners for this nationally circulated car magazine
• Promote this specialty publication’s vision as the leading source of information in the U.S. about classic MG automobiles
• Help to establish editorial calendars and oversee contributing writers and photographers

Red Splash Studio
Columbus, OH
June 2012-Present

• Craft innovative and strategic internal and external communications, as well as marketing collateral, for clients of all sorts and sizes
• Develop creative web content, with an emphasis on powerful testimonials and persuasive storytelling
• Prepare compelling press releases that generate brand interest and loyalty

Director of Public Relations
Adena Health System
Chillicothe, OH
October 2009-June 2012

• Launched a highly successful media campaign using compelling press releases and op-ed pieces that successfully portrayed the health system and its physicians and staff
• Created highly successful and engaging internal and external newsletters for employees as well as a quarterly magazine distributed in the communities served by Adena
• Partnered with senior executives in developing successful communications strategies and tactics for an assortment of projects
• Compensated through Writing Assistance Inc., which had a contract with Adena

Marketing Communications/Brand Voice Writer
JPMorgan Chase
Columbus, OH:
June 2007-June 2009
• Created new and compelling brand language and messaging to more effectively communicate with clients and wealth advisers
• Developed strategic marketing collateral and change communications that resonated with clients and prospects

Corporate Communications Consultant
Columbus, OH
August 2006-June 2007
• Created persuasive web content for Access Credit Lines, Cogent Search and Dublin Metro Dental in Columbus, OH and Integrated Printing Solutions in Denver, CO
• Developed branded B2B and B2C messaging for EmergiTech in Columbus, OH and Integrated Printing Solutions

Medical Marketing Communications/Brand Voice Writer
inChord Communications
Westerville, OH
November 2004-July 2006
• Developed successful brand-targeted marketing materials, including brochures and sales aids, and provided editorial direction for global pharmaceutical clients, including Bausch & Lomb, Eli Lilly and Genentech
• Partnered with senior management and creative team members to carry through imaginative strategies and tactics

Marketing/Public Relations Consultant and Freelance Writer
Sharpsville, PA
October 2002-November 2004
• Generated persuasive marketing and public relations communications for a variety of clients, including medical and technology businesses, and a Pennsylvania college
• Crafted entertaining news and feature stories for print and online magazines, including AMC Outdoors, AutoWeek, Building Online Business, Classic Motorsports, Columbus CEO, and Roundel

Medical Writer/Government Writer
Pittsburgh Tribune Review, Pittsburgh, PA
July 1999-October 2002
• Created powerful news and feature stories about public health and medicine, and helped to launch this newspaper’s first anchored health section
• Developed issues-related government and political stories while developing a presence for this newspaper in the fastest-growing county in western Pennsylvania

Academic Background:
• Youngstown State University, Youngstown, OH, Bachelor’s degree in English/Journalism
Skills (2) Rating
Content Writing
Creative Writing