Alicia Sanchez

Freelance Graphic Designer & Article Writer

Location:Port-of-spain, Port of Spain, Trinidad and Tobago
2 Skills

Cell: 954-804-6244 |

OBJECTIVE: Looking to obtain a leadership position to exercise my knowledge and experience in countless capacities.


9/2008-4/2009 Bilingual Project Manager II, Market Research & Training Analysis

• Lead for training bilingual staff and translations of market research projects
• Industry Market Research for National Consumer Survey and Hispanic Supplemental (Syndicated Research)
• Analyze consumer behavior models from data using multivariate techniques, including regression and syndicated analysis, and cluster analysis.
• Created dynamic/ vibrant innovative Power Point Presentations and project outlines for future goal assessments for training and Data Collections team
• Project Manager Role in the Hispanic Supplemental research project that analyzes the Hispanic /Latino demographics within the United States.
• Analyze data from the call centers who initiate the surveys that identify purchase intents and patterns for business to consumer direct marketers.
• Organize and present training information to staff for in-house strategic management and operation initiatives
• Identified target markets, constructed complex questionnaires for call center interviewers, manage conducted telephone interviews for pre sample, sample management of demographic households chosen, compiled and analyzed the data on daily/weekly/monthly analysis .
• Consent on quality for Media Council Rating for all reports and interviewer training for audits given to Ernst & Young. Addressing marketing research needs to help with retrieval of respondent participation for surveys, i.e. marketing segmentation, concept testing for mailing and advertisings, and product usage and awareness.
• Gathered data from managers in a wide variety of industries including consumer goods, high technology, banking, retailing, and health care to help implement innovative approaches to succeed within the competitors.
• Lead the development and implementation of training materials; manage outsourced outbound call centers that conduct the pre sample survey.


8/2007- 9/2008 Business Analyst/Project Manager, Interactive Services Unit
• Development of reporting and analysis for the Telephone Service Center Initiatives
• Organized and conducted a focus group within market segment, analyzed and dovetailed the results from 2 data-gathering approaches, tested original assumptions, and wrote and presented a report to management including recommendations for future action.
• Clients and Consumer research analysis for financial portfolios
• Support Project initiatives related to Interactive Service Unit and Mobile services
• Support presentations and liaison with management and on network retention views
• Communicating with stake holders on updates to our customer service portal for policies and procedures
• Design and build reports with specified timeframes, validation of testing data for Online Data Capturing Tool.

11/2006- 8/2007 Supervisor/Team Lead, Triumph/Platinum Servicing
• Supervisory role of 15 direct reports: end to end leadership addressing performance, attendance, and payroll
• Promote an environment of empowerment where employees are encouraged to solve problems, address customer issues an d provide first contact resolution
• Ensure the organization's values and goals are continuously reinforced to my team.
• Participate in project activities across the lines of business and support the team by providing information relevant to their core job.
• Coached 4 out of 15 associates to within band promotion
• Over 5 months improved percentage of associates making performance metrics from 26.6% to 70% (4340BPS)

6/2006 – 11/2006 Leadership Path Program
• Completed Associate Product Training, On Job Training and Certification
• Demonstrated Associate role in Platinum Customer Focused Sales
• Assignments: Extraordinary Customer Care Case Study, Departmental Research Presentations

1/2006 - 7/2006 Kaplan University, Cypress Creek Fl
Admissions Counselor
• Enrolling students to there perspective desired majors
• Giving moral support ,advice and financial assistance knowledge for Kaplan
• Top admissions rep within Fort. Lauderdale directorate over passing goal 125%
• Driving results with enrollment, interviews and graduates


10/2005 – 12/2006 Miami Hit Factory Criteria Studios, Miami, FL
Assistant Manager
• Daily communications with Record labels, booking of studios, financial data tracking. Scheduled & planned special events for artists and record labels for press releases
• Negotiating with international record labels for business partnerships

6/2005 – 9/2005 ESPN, Bristol, CT
Commercial Operations
• Worked on International Networks, Scheduling Logs, Media viewing, Performed International feeds. Worked on NCS/SAP Database, formatted Billboards project
• Facilitated team building strategies for weekly meetings. Initiated Ideas for ESPN 360 and Consumer Products. Knowledgeable in sports entertainment industry including AD sales, format, legal and programming



- Created the conceptual basis for the newly implemented 2007 FTL/TSC Rewards & Recognition Program
- Bilingual Voice/Video Talent for Instructional Simulations for American Express Learning Network
-Extensive Experience Working Virtual

- Situational Leadership - Consumer Small Business Merchant Services Orientation
- Coaching for Success, Communicating Feedback - Leadership Learning Series Business Overviews


Doctor of Management in Organizational Leadership (Attending Currently)
University Of Phoenix, Miramar, FL

Masters of Business Administration/Global Management
University Of Phoenix, Miramar, FL

Bachelor of Science in Marketing
Johnson & Wales University, North Miami, FL

Associates of Science in Fashion Merchandising
Johnson & Wales University, North Miami, FL


Read, write and fluently speak Spanish
Basic French
Beginner Portuguese
Skills (2) Rating
Graphic Design
Article Writing