William R. Wilburn
6939 Lantern Road
Indianapolis, IN 46256
Education: B.A. English, minor in journalism, Berea College, Berea, Ky.
1998 to Present
Freelance writing, editing and technical editing for web and print, focusing on healthcare, life sciences, nonprofits, business and economic development, and commercial real estate. Clients have included the Indiana Health Industry Forum, the Central Indiana Council on Aging, Cancer Treatment Centers of America, the Harbin Clinic and the custom publishing arm of the Indianapolis Business Journal. I specialize in writing and managing large projects with a lot of moving parts -- trade association magazines, for example -- that entail writing multiple articles, working with many subject matter experts and strict adherence to detail and deadlines. These projects afford me the opportunity to write everything from features to concise company and biographic profiles.
I’ve produced newsletters for Taco Bell, the IU-Kenya Partnership and Heartland Capital Management. My freelance assignments have included feature articles for the Indianapolis Monthly, the Indianapolis Business Journal and QuestCorp Media Group of Richardson, Tx. As an IBJ freelancer, I’ve written the majority of the contents of annual magazines for the Central Indiana Council on Aging, the Indiana Health Industry Forum and the Indy Partnership. For QuestCorp, I’ve written magazine features on the Harbin Clinic, Cancer Treatment Centers of America, Brink’s International and others. Assignments have been as varied as technical writing projects for global engineering and consulting firm RW Armstrong and editing marketing books for the International Council of Shopping Centers.
JONESREPORT, Inc., CARLSONREPORT, Inc.
1981 to 1998
In 1981, I became editor of JONESEPORT, a subscription publication for shopping center marketing professionals. I had full responsibility for planning and overseeing editorial, circulation, budgeting, marketing and management. As we grew the publication, I oversaw the launch of two more publications and a number of ancillary products (surveys, directories and white papers) aimed at shopping center developers, managers and marketing directors. Under my management the publications’ staff grew to six full-time staffers, three permanent part-timers and a number of freelancers. I was responsible for more than $1million in annual revenue.
I eventually bought and published both trade mags.