A creative communicator with more than a decade of experience in entrepreneurial startups. Superb skills in blogging and social media. Extensive experience in working with scientific and technical personnel. Broad knowledge of the Internet industry. Intuitive understanding of online marketing and branding. Extensive expertise in juggling multiple projects.
Extensive experience in blogging and online communications honed by years of daily experience
Concise writing style that conveys essential information in an engaging style
Highly skilled at communicating product, technology and scientific concepts to lay audiences
Substantial involvement in Social Media, including Facebook, Twitter and MySpace
Considerable expertise in writing effective online copy
Deep experience in Internet search based on 5 years of full-time work
Parabolicarc.com 2007 — Present
Manage this popular daily blog that covers space tourism, commercialization, prizes, human spaceflight and more. Keep readers up-to-date through daily posts. Write original stories and analyze key trends. Generate revenue and traffic through advertisements and social media.
Freelance Writer 1995 — Present
Extensive work has included technical documentation, magazine articles, television and movie scripts, and a non-fiction book. Subject matter has covered space exploration, technology, homeland security and Mormon history. Authored Carl: The Biography of William Carl Condie, a 222-page posthumous biography of a beloved grandfather. Invited to pitch stories to three Star Trek series based on an unsolicited spec script.
Flaii, Inc. 2009 — 2011
Director of Communications, Social Outreach and Testing
Oversaw communications, social outreach and testing for a Silicon Valley startup. Duties included blogging, Tweets, Facebook updates, website content, press releases, user guides, beta testing procedures, and technical documentation. Assisted with marketing and branding issues.
Yahoo! 2004 — 2009
Significantly improved the relevance of Yahoo!’s search results by analyzing tens of thousands of web pages. Worked with engineers to formulate and write relevance tests. Wrote test procedures, trained and mentored relevance analysts, and led an effort to move training online.
Search Relevance Analyst, Yahoo!, Santa Clara, CA
Search Analytics & Metrics Analysis Team
Conducted hundreds of relevance tests on thousands of Yahoo search results
Collaborated with engineers to translate their testing requirements into layman’s terms
Wrote relevance testing guidelines used by more than 200 analysts
Trained 150 analysts in multiple relevance tests
Managed and mentored team of 10 relevance analysts
Search Enhancement Specialist, Yahoo! Search Marketing, Burbank, CA
Improved the performance of Yahoo’s search results by reviewing tens of thousands of ads
Rewrote thousands of client ads to improve their relevance
Eliminated tens of thousands of non-performing advertiser submissions
Refined Yahoo’s search algorithm with thorough analysis of search data and trends
University of Management and Technology, Arlington, VA 1998 — 2003
Distance Education Manager/Publications Director
Led publications and distance education efforts for a start-up, for-profit international university established by project management guru J. Davidson Frame.
Designed, edited, and published catalogs, brochures and external communications
Produced accreditation proposals and self-evaluation reports
Wrote press releases and handled media inquires
Developed and maintained the UMT website
Set up and maintained the company’s e-commerce system
Distance Education Manager
Evaluated distance education providers
Set up new course sites
Edited and formatted curriculum for use in person and online
Wrote technical user documentation
Assisted instructors and students in using the system
The George Washington University, Washington, DC
M.A., Science, Technology and Public Policy
Rider University, Lawrenceville, NJ
B.A., Journalism; minor, Political Science
International Space University, Toulouse, France
Certificate of Completion