Willie Soto

Freelance Ad Designer & Album Designer

Location:United States
2 Skills
Hard working and technically skilled Production Artist known for accuracy, attention to detail in
print production, and pre-press. Strong project managing skills, able to thrive in a dynamic, fast
paced environment. Responsible, organized, dedicated, rational, can work extremely well under
pressure, and goal oriented. Strive to combine experience while developing new technical skills
to face the challenges of an ever-changing marketplace.

Mac and PC platforms

Adobe CS5: Photoshop, Illustrator, Indesign, Quark, Acrobat w/PitStop, Dalim, Epson
StylusPro 9900 Inkjet with GMG Color RIP, Direct to plate, Preps, and Creo RIPS.
Production Artist / Digital Pre-Press Specialist Freelance
2010 Present
The Lab NYC, 637 west 27th Street, 8th floor, New York, NY 10001.
Primary responsibilities included the placement of all assists in print ads and various print products. Print
proofs, upload ads, and print materials to various publication sites and FTPs.
Graphic Designer / Production Artist Freelance
Corner Store Magazine, 425 Eagle Rock Avenue, Roseland, New Jersey
Design, and produced an 88 page urban magazine. Pre-Press work includes retouching and color
correcting of images and the complete layout of all pages. The Corner Store successfully printed in 2009.
Production Artist /Pre-Press Specialist Freelance
2008 - 2009
Vertis Communications, 469 7th Avenue New York, New York
Primary responsibilities included composition of pages for 14 magazine titles for Intermedia Outdoors. In
addition to retouching, color correcting and tracking all incoming ads used within all magazines.
Digital Pre-Press Specialist Freelance
2003 - 2008
Litho Art, 175 Varick Street, New York, New York
Primary responsibilities composition and trouble shooting of catalog pages for print. Retouched and color
corrected images.
Digital Pre-Press Supervisor
2001 - 2003
Cunningham Graphics International, 100 Burma Road, Jersey City, New Jersey
Primary responsibilities included design and composition of pages for commercial and financial print
projects. Instrumental in setting up Scitex workflow, also trained operators on the Scitex Brisque 4

The Art Institute of Pittsburgh Online Division, Pittsburgh, PA. AS Graphic Design Candidate,

Center for the Media Arts, New York, NY Certificate in Computer Graphics
Skills (2) Rating
Ad Design
Album Design