Teri Gehin

Freelance Graphic Designer & Document Designer

Location:Madison, Wisconsin, United States
2 Skills
Currently I am building a freelance business. I have my own lap top computer with the latest graphic design software that I can use at my in home office or I am able to work at your facility. Below is my professional resume:

Teri Gehin
132 Kensington Drive • Madison WI 53704
608.220.1434 • tgehin@tds.net
online portfolio: terigehin.com/portfolio.mov

Professional Summary

Accomplished art director experienced in very successful leadership role in creative department. Proven ability to create and implement profit building strategies for multiple brands and channels in highly competitive markets. Expertise in management, negotiation, coaching and building cross-functional collaboration that consistently produces growth in revenue share, brand awareness and customer acquisition and retention. Adept at presenting concepts, strategies and results.

Professional Experience

Art Director • January 2006 – February 2011
Wisconsin Food Gift Company, Sun Prairie, WI 53590

Design and produce concepts, layouts and formats for printed & digital materials/tools

• Lead and direct the design and production of materials and visual content for 10 annual catalogs, two websites, emails, sell sheets, brochures, corporate materials, company store retail materials, trade magazine ads, newspaper ads, trade show and presentation materials

• Research and propose new layout and design concepts and ideas; keep current in industry

• Proof all materials; maintain files, accurate records and oversee outside production

Work with Marketing, Sales, Creative, Communications, and Product Development leaders to develop creative strategies and define / maintain visual identities for each line of business

• Develop and maintain style guides and monitor appropriate use of images, logos and other visual and style elements

Provide concepts & design work to support new product development
• Assist in researching industry trends, develop trend presentations-resources and present new ideas and concepts

• Lead the design and production of new packaging, labels, tags, and container designs based on market trends and requirements for each project

• Direct the creation of original artwork and review options for using licensed content

• Manage the development of new product prototypes and packaging mock-ups

Provide art direction for all photography
• Prepare and publish master schedule of photo shoots for each line of business

• Art direct photo shoots, scheduling, booking models and stylist, obtain props, select sets and backgrounds with internal input

• Collaborate with marketing, sales and product development leaders to review and select image and identify required corrections

• Maintain image database with assistance from graphic designers

Lead and direct planning, staffing, training and resource allocation for the department
• Directly supervise department team members in accordance with company policies and applicable laws, responsibilities included: interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

• Lead weekly departmental meetings and regular one-on-one sessions with direct reports

• Manage relevant outside vendors & resources that contribute to creative services including freelance graphic designers, printers, prepress, publications: responsibilities included: defining requirements and selecting vendors; establishing clear objectives and ensuring efficient and effective performance

• Manage Creative Services budget and resource allocation

• Critique and analyze catalogs performance through square inch reviews and unit/dollar sales

Freelance Graphic Designer, Owner •1997 – 2006
Artemis Group Graphic Design, Madison WI

Ran full service graphic design firm attending to all phases:
• Obtaining business and dealing with wide range of clients in various industries including Springs Window Fashions, Environmental Land Management, League of Women Voters of Wisconsin, Omnipress, Newell Office Products, Columbus Community Hospital, Cornblooms Shoe Boutique, Madison Sole, Little Librarian, Stark Realty, Madison Guide Magazine, Meeker Law Offices, TDS Metrocom, Manna Cafe & Bakery

• Collaborated with clients to establish and implement budget and time frame

• Designing, supervising photo shoots, print buying, attending press checks

• Range of work included flyers, catalogs, packaging, postcards, newsletters, brochures, labels, ads, website maintenance, emails, corporate identity (logos, letterhead, business cards)

• Invoicing, credit management, book work, purchasing office supplies

Art Director/Production Manager • 1995 – 1997
Kitson Marketing, Madison, WI

• Supervising in house graphic designers

• Supervising and dealing with outside vendors

• Supervising photo shoots

• Layout and design of advertising pieces for a variety of clients in various industries including Stardust, Full Compass, and Humane Restraint

• Range of work included flyers, catalogs, postcards, newsletters, brochures, labels, ads

• Estimating and buying printing, attending press checks

Art Director • 1992 – 1995
Topitzes & Associates, Madison, WI

• Supervising and dealing with outside vendors

• Supervising photo shoots

• Layout and design of advertising pieces for a variety of clients in various industries including
PC Nametag, Collegiate Conferences and Creative Playgrounds

• Range of work included flyers, catalogs, postcards, newsletters, brochures, labels, ads

• Estimating and buying printing, attending press checks

Software Knowledge

Macintosh Operating System
• Adobe Creative Suite (Photoshop, Illustrator and In Design)
• Quark Xpress
• Microsoft Office (Word, Power Point, Excel)
• Adobe Acrobat


Madison Area Technical College, Madison, WI
Associate Degree – Commercial Art

Surtex Design & Trends Show, New York, NY, May 2006, 2007, 2008

Ongoing self-enrichment through Adobe seminars, C2 Graphics, Apple authorized training sessions, paper and printing seminars, and the talented people who have coached and inspired me.
Skills (2) Rating
Graphic Design
Document Design