Flora M

Freelance Chinese Translator & International Marketer

Location:Frisco, Texas, United States
2 Skills
• 4.5 years PR agency experience with frequent travel to China and Asia Pacific Region
• 6.5 years of in-house Marketing experience based in HK and Shanghai, China
• 7.5 years experience in team and account management

1 year - Marketing Manager at an International theme park
- Design marketing strategies to increase visitation rate of the theme park
- Competitive analysis of theme parks in HK and China
- Launch of different products like “The small world” in the theme park
- Launch marketing programs throughout the year like Halloween and Christmas events
- Work with Advertising agency to plan & implement branding strategy, advertising
program for different product launch and events.
- Tailored-made the branding strategy, positioning, values & characters to fit in the HK

3.5 years - Senior Product Marketing Manager at an International cosmetic company
- Manage the full range of professional hair products brands under professional product
- Managed to launch the brand as the 1st professional hair brand in China, organized big
launch events covering 25 cities in National CHINA. Every launch show in each city has
over 500 attendants
- Design annual marketing strategy (include what product to launch, pricing, packaging,
positioning, tactics, distribution…etc), pre-sales & post-sales activities, product
launches, product forecasting, project timelines, budget management, advertising, PR &
promotions activities to support sales
- Design & implement marketing strategies to launch new brand and new products or
services with the objectives to develop/enhance brand awareness & acceptance, capture
significant market share, enhance product sales and maintain corporate reputation in the
- Manage market research on customer needs & purchasing behaviors
- Product development & testing
- Product licensing & import
- Distributor management, promotion, product development, packaging, competitive
analysis, pricing strategies
- Conduct internal sales training on market trends, new product, upgrade & promotional
- Measure & investigate the effectiveness of marketing programs in different region of sub-

2.5 years - Marketing Manager at an International IT services company
- 40% of time in China and 60% of time in HK
- In charge of marketing function of HK$3.3 billion of business organization, leading a
team of 4 people
- Plan & implement both pre-sale and post-sale marketing activities
- Plan & implement leads generation programs
- Plan & implement marketing strategies on product, solutions & services for various
vertical BUs including banking & financial services, public sector, communications,
security services, outsourcing services, transportation, systems & technology
- Manage product – high end server, packaging & promotional strategy
- Plan & implement sports sponsorship including Rugby Sevens and Trialwalker and other
customer golf events
- Plan & implement channel marketing & partnership alliance program
- Plan & implement Internet and joint-promotional strategy
- Plan & implement internal sales training and market update briefings
- Develop web site content, update & management of Co. web site
- Plan & implement corporate branding & advertising strategy
- Participated intensely in bidding Government tenders
- Develop annual and quarterly marketing plan that align with corporate direction & sales
targets. Management of marketing budget & external suppliers
- Develop marketing collaterals like product brochures, customer success stories,
promotional flyer, services/solution leaflet set
- Carried out competitive analysis, evaluation of leads & revenue generation programs and
government tenders

4.5 years - Senior Account Manager at an International Public Relations company
- Plan & implement regional marketing programs for regional clients
- Spent over 50% of time on regional clients and travel regularly throughout countries like
Malaysia, Singapore, US, Shanghai, Beijing, Korea and HK
- Develop branding, advertising strategies, thematic campaign and budget allocation.
- Conducted marketing research and competitive analysis on the clients’ business sector
& distributed to each country regularly. Worked with clients on high level strategic
planning on the regional level.
- Developed regional coordination procedure, new product and services launch schedule,
new product testing schedule for regional media, regular industry analyst meeting on
regional industry trends.
- Plan & implement regional media and customers events like regional user conference
and discussion forum
- Measure & investigate effectiveness of regional marketing program
- Conducted regular conference call with different regional offices to get update on the
program status, exchange information on local needs and communicated on updated
corporate messages
- Attended monthly meetings in different AP countries with the senior management,
marketing team and advertising agency of clients


4 years Bachelor Degre, major in Marketing
LCCI Higher Level Accounting Certificate pass with Distinction