Joseph Treacy

Freelance Ad Designer & Advertising Freelancer

1768
Location:West Haven, Connecticut, United States
Profile:https://www.freelanced.com/josephtreacy
1
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5.0
2 Skills
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Greetings:

I'm seeking to concentrate in design and leverage my skillset more thoroughly.

Please look closely at my vast and varied hands-on experience and my online portfolio displaying my vibrant, forward-thinking and world view conceptualization, design and production. I believe you will see that I'm ideal to work with, and can bring enormous added value to all your creative development and branding.

I'm fully abreast of world wide design and production techniques for print, broadcast, web, how they overlap. To compete, I actively keep myself on top of developments in these areas.

Thank you for your time and consideration. I look forward to the possibility to discuss this opportunity further and schedule an interview.

JOSEPH D. TREACY
P. O. Box 26036 • West Haven, CT 06516-8036 • 203 389-7037 • jtreacy@treacyfaces.com

ONLINE PORTFOLIO
http://www.treacyfaces.com/120555/mylifeswork.html

EXECUTIVE SUMMARY

A senior level Creative Director, Art Director, Graphic Designer and premier Type Designer known across graphic, industrial and type design. Global view of design creative concepts based on company research and product differences and benefits, understanding competitive differences and tirelessly working to best any and all competition. Work is fresh, distinct, stylish, impactful and memorable while perfectly tailored to client requirements and shaped with unique vision. Effie Award and Gold Award winner frequently cited as an industry expert. Work in design and typography has been featured in The New York Times. Lectured on electronic publishing, quality typography and design. Commissioned to write major articles on type and design trends for major magazines such as HOW, I-D Industrial Design, Verbum and Personal Publishing.

Effie Award and Gold Award winner
Typography Design
Art Director
Creative Director
Typeface and Design Trend Expert
Electronic Publishing
Published Author
Typefaces of the Year Award

EXPERIENCE HIGHLIGHTS

ART DIRECTOR / CO-CREATIVE DIRECTOR 2007 – Present
GAT Neutriceuticals, Stamford, CT
Rebranded and repositioned company and line of Neutriceuticals marketed to health & fitness, bodybuilders in major print media, broadcast and web, to resonate most effectively against huge competition as the brand gained international distribution. Helped grow company revenues 310% in one year by 2008, and maintained that growth throughout the recession to 436% by June 2011. Responsibilities include managing all creative direction, art direction, copywriting, interfacing with sales & marketing. Corporate ID, major print, packaging, collateral, point of sale, web.

PRESIDENT & DIRECTOR OF TYPOGRAPHY 1984 – Present
Treacyfaces, Inc., West Haven, CT
Conceived and established Treacyfaces, Inc. as premier design and type design/corporate ID design firm. Created hundreds of typefaces sold to thousands of firms globally
Recipient of Typefaces of the Year Award alongside Adobe in 1990
Art and creative direction for vast design projects including: consumer and business to business ads and brochures, point-of-sale, book jacket lettering, web site design and repurposing of print for web, and extensive logo design / corporate ID development and finished art
Design and sell original and innovative fonts globally since 1978, online continuously since 1993
Created large point of sale programs for Kraft General Foods including development work to brand Oscar Mayer self-service installation. Developed numerous concept boards and point of sale designs for multiple convenience store chains. A similar campaign designed for Kraft and its Crystal Light brand in conjunction with Aramark Food Distribution. Later also designed campaigns for Aramark
Propelled Treacyfaces, Inc. to forefront of type design world wide, establishing style traits that set standards and established trends for type font usage in graphic design, ad agency, packaging design and publishing industries.
Respected marketers utilize Treacyfaces fonts as prominent cornerstones of corporate identity and consumer packaging programs including: Proctor & Gamble, Johnson & Johnson, General Mills, Quaker Foods, Dairy Queen, Reynolds Aluminum, Cartoon Network, MTV, VH-1, Virgin Records, Nintendo/Capcom/Gameboy, Mattel, Cranium, Inc. games, Kraft General Foods, AT&T, Penguin Books, Gruner+Jahr, Bauer Publishing, Campbell Soup, Wyeth, Penn Dairies, Inc. (now part of Hood), Topps, and many major publishing houses and newspapers across the UK and Europe.

Other Employment:
ART DIRECTOR / CO-CREATIVE DIRECTOR 1985 – Present
Shaeffer & Associates, Philadelphia PA, Hockessin DE
Worked with agency PR / writer, president, to develop corporate ID, print, collateral for regional accounts such as Glenmede Trust, Montchanin Capital Management, SPD and other financial b-to-b

ART DIRECTOR 1980 - 1987
FCB / Lewis & Gilman, Inc. (now called Tierney), Philadelphia PA
Major national and regional brands: consumer, retail, b-to-b. Created large print & broadcast TV spot and post-production, packaging and point of sale for: Penn Dairies (Effie Award winner) now part of Hood, Campbell Soup (Gold Award winner), Pennsylvania Lottery, Bell Atlantic Mobile Systems (now Verizon, on campaign that introduced cell service to the Mid-Atlantic), Schering and other pharmas, Temple University Hospital Sports Medicine Center, Tappan consumer for ranges, microwaves

ART DIRECTOR
Byer & Bowman, Inc., Columbus OH

CREATIVE DIRECTOR & ART DIRECTOR
Dan Advertising, Inc., Norfolk VA

ART DIRECTOR
Tidewater Virginian Magazine, Norfolk VA

ART DIRECTOR
Primm, Inc., Norfolk VA

EDUCATION AND CERTIFICATIONS

Norview, Norfolk VA
Apprenticed to full partner/designer :: Primm, Inc.
Advertising & Graphic Design, Norfolk VoTech
Famous Artists’ School

TECHNICAL SKILLS

Routinely commissions, supervises and inspects the entire spectrum of custom art and photography, prepress, and offset, flexo & roto printing.

Mac and PC - proficient both platforms
Illustrator CS5
Photoshop CS5
QuarkXpress
InDesign
Flash
FreeHand
FontLab / Fontographer
Web Design / HTML prototyping
Dreamweaver
Flux web design software (Mac)
BBEdit
TypeStyler
Acrobat
PowerPoint
Apple iWork / AppleWorks
Microsoft Works
FileMaker Pro

AWARDS

Effie Award - Packaging & Advertising Coordinated Campaign
Gold Award winner - Advertising
Typefaces of the Year Award - Font Design
Skills (2) Rating
Ad Design
Advertising