•Experience includes senior management roles in corporate marketing groups, account leadership positions with top tier advertising agencies, digital product management role in media/broadcasting.
•Diversified category experience in technology, automotive, financial services, consumer products, and wireless communications with keen skills as a creative problem solver.
•Ability to quickly dissect marketing issues, synthesize insights from data and develop compelling, innovative strategies for achieving results.
•Proactive self-starter with a talent for leading in strategic marketing analysis, product management, brand segmentation, product positioning, corporate & trade communications, creative strategy and integrated media including both traditional and digital.
James L. Murry, Jr.
4509 Charlemagne Drive, Plano, Texas 75093
LinkedIn Profile: http://www.linkedin.com/pub/james-murry/9/b34/848
Synthesizing Consumer Insights * Marketing Analysis * Business Intelligence * Resource Management * Creative Advocacy * Team Leadership * Innovation * Account Management
Belo Corporation-Belo Interactive, Inc. Dallas, TX
11/2008 – 01/2011
-Senior product manager leading identification, development and launch of new products
-Build comprehensive business plans with financial estimates including revenue & cash flow analysis, 5-yr profitability analysis, strategic marketing plans, launch initiatives, exit strategy.
-Present detailed business plans to corp. evaluation board & external investors for funding.
-Analyze key user segmentation data, gather requirements, define product vision and strategy, write feature and functional requirements, work with the technology team to execute, develop product roadmap, manage PDLC, manage corporate digital vendor relationships, coordinate sales training for products
-Develop and implement 360° go-to-market strategy for all products
-Product verticals achieved targeted revenue of over $25MM
-Reason for leaving: Work force reduction-role eliminated
EDS-HP Enterprise Services Inc., Plano, TX
Sr. Global Marketing Business Partner, Manufacturing
-Global lead B2B marketing communications & brand engagement for division including aerospace, technology and automotive manufacturing
-Spearheaded IT research analyst communications
-Facilitated thought leadership initiatives, published white papers
-Led company participation in key industry conferences & trade events
-Maintained website content and published client case studies for new business support
-Liaison with global sales team on lead identification and sales presentation process
Zimmerman Advertising Inc., Irving, TX
4/2001 – 3/2008
Regional Account Director
-Liaison with regional dealers & corporate marketing on marketing strategy and promotional execution
-Leader of a cross functional staff of 10, budget of $25MM, representing coop groups in 13 states and 35 markets
-Initiated brand & regional retail engagement strategies, created retail marketing campaigns, conducted SWOT analysis, presented quarterly competitive positioning and spending analysis
-Negotiated media and promotional engagement contracts with vendors
-Collaborated with senior regional clients on all phases of retail marketing and sales strategy
-Region achieved top sales ranking in company for 10 consecutive months
Samsung Telecommunications, Inc., Richardson, TX
4/2000 – 3/2001
Sr. Manager Marketing Communications
-Senior leader directing marketing activities for mobile phone, network infrastructure, DSL/cable modems, VOIP divisions supported with $100MM national budget and a staff of 10 including advertising, PR, collateral, trade show, website, analyst relations
-Spearheaded successful new product launches in retail channel including Best Buy, Radio Shack, Sprint, Comp USA including coop advertising support, point of sale material and specialty packaging
Independent Financial Consultant, Dallas, TX
1/1998 – 4/2000
-Financial consulting for over 30 clients in investment strategy, business succession, tax management, estate planning, risk management, education planning, company benefits, deferred compensation, retirement plans, life insurance , wealth accumulation. Licenses: Series 7, 63, 65 Group 1.
Rubin Postaer and Associates, Inc., Irving, TX
5/1995 – 12/1997
Regional Account Director
-Principal agency client liaison for Honda automotive account leading twelve person regional office with a budget of $20MM working with Dealer Association Coops in 25 markets
-Conducted industry trend and competitive marketing analysis, gathered consumer insights
-Directed creative development process & regional ethnographic positioning
Young & Rubicam, Inc., Irvine, CA
Vice President, Senior Account Director
-Director for Western Region office leading regional advertising coops in Northern and Southern California, Nevada and Washington
-Led team of Account Management, media and creative professionals in development and execution of advertising programs, promotional events, media plans and client service
-Developed regional new product launch plans
Dell Computer Corporation, Austin, TX
8/1993 – 4/1994
National Advertising Manager
-Directed integrated consumer marketing brand campaigns for Latitude, Poweredge, Dimension and Optiplex brands including special promotional events & point of sale campaigns for retailers Sam’s & Best Buy with a budget of $50MM
-Published product evaluation articles in key trade & consumer publications
-Executed successful product placement efforts with movie and television studios
-Developed ROI ad tracking system to evaluate media placement effectiveness
Foote Cone & Belding, Inc., Santa Ana, CA
Vice President, Sr. Account Director-Field Operations
-Lead agency executive for team of 40+ field account managers providing direction on strategic planning, client relations, budget control in agency offices located in Chicago, New York, Jacksonville, Seattle, Los Angeles, and Dallas
-Responsible for collaborating with company teams across all U.S. regions managing a budget of $170MM
-Interfaced with agency creative teams on development of Tier I (brand) and Tier II (regional) campaigns.
Chiat-Day, Inc. Irving, TX
-Directed agency account management team of 10 overseeing Dallas Zone and Memphis Zone regional marketing activities for Nissan account in over 50 markets in Southwest and Southeastern U.S.
-Facilitated account planning projects, wrote creative briefs, organized promotional events, executed new product launches in regional markets, initiated media planning strategies, guided production of broadcast, print and other creative products
Prior to 1988, held senior account management leadership roles for regional and national advertising agencies leading staffs of 10-20 and overseeing advertising budgets of $30-$50MM,
Master of Arts, Texas Tech University · Mass Communications
-Graduate Teaching Assistant for undergraduate courses in research & campaign strategy, creative development and media planning
Bachelor of Arts, Texas Tech University · Advertising