Cheryl Unterschutz

Freelance Ad Designer & Brochure Designer

Location:Columbia, Missouri, United States
2 Skills
Expert web and print designer
Writing and Editing
Public Relations
Social Media
Electronic Marketing
Event Planning
Video Production

Specific Accomplishments:

• Developed distinct visual branding and identity for various organizations including the MU
Thompson Center, Lincoln University and the Missouri Chapter of the American Association
of Pediatrics.

• Established social media presence for Thompson Center garnering more than 1,300

• Developed and implemented the first formal use of electronic communications for the
Thompson Center including a monthly internal newsletter and a quarterly external digital
newsletter, and the use of digital marketing for the annual autism conference and other

• Designed and managed Roadmap to the Future - Transitioning into Adulthood with ASD
( which received recognition for its design and content on
the Autism After 16 website as one of the top two sites of its kind.

• Established and coordinated Art Day at the TC- a continuing, hands-on event for children
with autism spectrum disorders and their families. This event helps to provide artwork for a
fund-raiser for the center and provides a positive interactive experience for children and
their families.

• Personal website:

Communications Coordinator Jan 2011 to Current
MO Chapter American Academy of Pediatrics - Jefferson City, MO

Manage and update Word Press site
Manage association social media
Design and distribute print and digital fliers, newsletters and other materials helping to
streamline the association communications process.
Develop templates for e-newsletters, presentations and reports.
Recommended techniques, methods and media best suited to produce desired visual effects.
Prioritize workload and effectively coordinated multiple projects.
Senior Information Specialist Aug 2009 to Nov 2012

MU Thompson Center - Columbia, MO

Increased public awareness of the center through targeted messaging and program
Established and managed all social media
Wrote, edited and designed all print and digital publications.
Created original branding for the center and developed brand standards and recognition.
Created and maintained the industry recognized Roadmap to the Future website
Initiated the use of digital marketing campaigns for targeted markets and increased the
number of people receiving information on behalf of the center while saving money.
Spokesperson for center, providing tours to visitors and hosting center booth at conferences
and events.
Coordinated events including visits by state officials and nationally recognized speakers and
presenters, donor recognition events and fund-raisers.
Executive Assistant May 2008 to Aug 2009

Annual Conference of the United Methodist Church - Columbia, MO

Developed, promoted and organized statewide learning events.
Designed, and edited marketing materials, brochures, signs and Power-Point presentations.
Developed a conference-wide branding through visual identity pieces.
Increased attendance at state-wide learning events through the use of innovative marketing

Assistant Professor/Graphic Designer Aug 1998 to May 2008

Lincoln University of Missouri - Jefferson City, Missouri
Pioneered campus-wide design services for all university entities including Admissions,
Athletics, Advancement, Student Housing and Alumni Relations.
Designed all university public relations materials including award winning annual reports,
the alumni magazine, brochures and other marketing materials.
Created a cohesive visual brand for the university.
Designed ads that were featured in Ebony Magazine.
Awarded Silver and Bronze certificates for design of Lincoln University Annual Report from
Mar-Com Creative Awards.
Expanded the graphic design program from one course to three and increased student
enrollment in graphics program.
Initiated the creation of a student design position for the Office of Public Information to
allow students a hands-on, real work experience.
Supervised students working for the Office of Public Information.
Developed and taught the first web design course for the Fine Arts Department.
Administrator for graphic design computer lab providing technical trouble-shooting and
Skills (2) Rating
Ad Design
Brochure Design