Marketing Professional with 20+ years of experience and comprehensive knowledge of all phases of marketing from strategic thinking to tactical implementation.
•Thinks strategically, plans proactively and communicates effectively to develop and maintain effective relationships both internally and externally at all levels of an organization.
•Exhibits superior communication, interpersonal and decision-making skills.
•Demonstrates excellent business and technical writing and editing talents.
•Gives team members, colleagues and direct reports ownership of tasks and helps develop their knowledge and skills to increase their level of confidence and self-sufficiency.
•Extensive experience handling multiple projects, multiple clients/prospects and multiple teams effectively.
JH Marketing Consultants, Las Vegas, NV Dec 2011 - Present, 2006 - 2008,1999 - 2001
Independent consultant working with small-to-medium sized companies in multiple industries to develop and enhance brand awareness in order to increase revenue.
•Assist small companies in multiple industries in developing, implementing and maintaining strategic and tactical marketing plans and calendars, marketing collateral, advertising, public relations and corporate events.
•Write and edit collateral materials (i.e., press releases, shareholder communications, client communications, sales brochures, presentations, advertisements, websites, user guides, and forms).
•Provide project management, event coordination services and vendor coordination services (i.e., designers, printers, and promotional items).
•Write, edit and project coordinate Requests for Proposals and Requests for Information and other general proposals.
WorldDoc, Inc., Las Vegas, NV 2008 - 2011
Privately held healthcare consumer engagement organization providing SaaS solutions to insurance carriers, third party administrators and self-insured employers.
Director of Marketing & Communications
•Developed and managed brand marketing efforts through core communication strategies, messages, and tactics to ensure brand awareness across client/prospect contact channels, lines of business and within industry media outlets.
•Supported both corporate and business development marketing efforts in all functional areas, including but not limited to; market research, sales presentations, sales collateral, conferences and other networking events, public relations, advertising, client communications, corporate website and appropriate outside agencies, freelancers and vendors.
•Championed and oversaw the procurement and development of RFPs and RFIs including corporate and product positioning. Increased submitted proposals by 50% year over year.
•Developed, implemented and maintained company wide strategic and regional marketing plans and budgets to support sales in geographic markets and lines of business.
Nevada First Bank, Las Vegas, NV 2001-2006
Super community bank focused on providing individualized priority service to support client’s with unparalleled banking services and innovative products.
Senior Vice President/Marketing Director
•Oversaw all marketing functions to support all areas within the bank; including, but not limited to brand building and management, advertising, public relations, sales collateral and forms creation and distribution, website development and maintenance, client communications and employee communications.
•Selected and managed all outside agencies, freelancers, printers and other vendors when appropriate.
•Planned and managed all client and employee corporate events.
Equitable Distributors, Inc., Newport Beach, CA 1997 - 1999
Mutual Fund, Variable Annuity and Life Insurance distribution organization.
Senior Vice President of Marketing
•Oversaw all marketing functions and managed marketing staff to meet the needs of multiple product lines – variable annuities, fixed annuities and life insurance – through multiple distribution channels – wire houses, broker/dealers and banks.
•Developed and implemented positioning strategies and plans to ensure successful product launches and effective sales campaigns.
•Managed the Corporate Events team to ensure successful due diligence, training and sales events.
•Managed a $3 million marketing budget.
Aetna Financial Services (Aetna, Inc.), Hartford, CT 1995-1997
Mutual Fund, Variable Annuity and Life Insurance distribution arm of Aetna, Inc. - sold to ING.
Marketing Project Manager
•Developed, implemented and managed the communication strategies established across multiple product lines, distribution channels and newly established financial planning program.
•Directed the editorial, creative and review process of all marketing materials and shareholder communications (i.e., marketing brochures, advertisements, press releases, presentations and seminars).
•Built, implemented and managed various processes to increase efficiency and effectiveness of communications across the organization.
Concord Financial Group, Inc., La Jolla, CA 1992 - 1995
Foresters Equity Services, Inc., San Diego, CA 1991 - 1992
American Funds Distributors, Inc., Brea, CA 1990 - 1991
Bachelors of Science in Business Administration with an emphasis in Marketing/Management,
San Diego State University, San Diego, CA