Sally Feller

Freelance Creative Writer & Promotions Freelancer

Location:Manchester, Michigan, United States
2 Skills
• Work well independently as well as in an integrative team effort
• Motivated, responsible, enthusiastic
• Experience with Microsoft and Adobe suites (including InDesign, Photoshop, and Dreamweaver)
• Expertise in social networking and community management
• Eight years of professional experience


Spry Publishing, Ann Arbor, MI August 2013 – Present
Manager, Marketing & Publicity
I am currently working for Spry Publishing, a premiere health and wellness publisher that is part of the Edwards Brothers Malloy group.
• Pitch new and featured titles to major media outlets and contacts, as well as to smaller, niche markets that fit within the target demographic for each title
• Write informative and engaging press releases and related promotional collateral
• Build ongoing buzz and press for backlist titles
• Promote Spry Publishing as a new and emerging force in health publishing by improving and strengthening company branding and visibility

1-on-1 Athletic Club, Ann Arbor, MI September 2013 – Present
• Spin instructor and fitness advocate (certified instructor)

Tor & Forge Books, New York, NY August 2012 – August 2013
Senior Publicist
I was the publicist for five New York Times bestselling titles on the Tor/Forge list, including the final book in the Wheel of Time series
• Plan, schedule, and promote national book tours for major authors
• Write compelling press releases and pitches
• Pitch frontlist titles
• Coordinate mailings of advance review copies to major trade publications and national media outlets, as well as general review mailings for shorter-lead reviewers
• Built my personal network of reviewers and fans through social media and attending conferences & trade shows

Black Dog & Leventhal Publishers, New York, NY October 2011-August 2012
Publicity Director
• Pitch frontlist titles to national and local media
o Includes broadcast, print, and online outlets
o Created and designed company website
o Performed regular weekly maintenance and updates
• Write press releases and ad copy
• Utilize social networking tools to gather a following for the brand and connect with media personnel
• Coordinate mailings for new titles to long-lead media, as well as smaller media outlets
• Pitch and schedule book tours, signings, and author speaking engagements nationwide
• Support bookfair efforts
o Book Expo America and Frankfurt Book Fair
o Work with team to optimize booth appearance and choose giveaway offers
o Highlight and promote giveaways and new titles/authors at BEA
• Continue marketing for backlist bestsellers
• Employ the information available via Google Analytics to constantly improve digital marketing strategies

Pauline Books & Media, Boston, MA September 2006-October 2011
Senior Marketing Associate
• Editor of promotional magazine Life & Soul
o Responsible for choosing and commissioning content
o Create a tone and theme to best meet the needs of the customer
o Proofread and copyedit magazine
• Coordinate book reviews in magazines, newspapers, websites, and blogs
• Manage and maintain social networking initiatives
o Utilize tools such as Facebook, Twitter, and Blogger to facilitate more meaningful customer service and conversation with existing and potential buyers
• Create promotional video media
o Design book trailers to attract buzz to new and bestselling titles
o Post and share YouTube, Buzznet, and Vimeo links via social networking
• Write and proofread ad, catalog, and web copy
• Book author interviews for national radio programs and podcasts
• Update websites for Pauline Books & Media, the JClub Book Fair Program, and Pauline Kids imprint
• Write press releases, media kit materials, and other promotional pieces
• Act as the primary contact for media and press
• Advise digital team regarding new projects and mobile applications, online, Boston, MA October 2006-October 2011
Staff Writer
• Write reviews for live concerts in the Boston area
• Create compelling questions and interview musicians
• Utilize social networking and viral marketing to promote the website

Third Coast Literary Journal, Kalamazoo, MI 2003-2006
Assistant Managing Editor
• Manage manuscript submissions
• Read, edit, and assist in choosing content


Western Michigan University, Prague, Czech Republic July 2005
• Studied fiction writing in a workshop setting with Czech writer, Arnost Lustig
• Attended lectures on the history and culture of the region


Western Michigan University, Kalamazoo, MI 2002-2005
• Bachelor of Arts in English with an emphasis on Creative Writing
• Psychology minor
• Honors: Dean’s List in the College of Arts and Sciences 2002-2005
Skills (2) Rating
Creative Writing