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Alicia Carstens

Freelance Business Writer & Virtual Assistant

Location:Fort Lauderdale, Florida, United States
Phone: 954-560-7265
2 Skills

Administrative Experience/ Skills
• Excellent operational support; answering phones, file system management, accurate data-entry, tracking incoming and outgoing correspondence
• Advanced typing skills of up to 69 words p/m corrected and 70 words p/m uncorrected
• Monitor inventory and order all office supplies
• Ability to prioritize and use effective time management skills
• Maintain Executive Calendars electronically, plan and coordinate travel plans, arrange sales appointments for 10 outside sales agents

Computer Experience/ Skills
• Microsoft Office: Microsoft Word, Excel, PowerPoint, Access and Outlook (College Level Courses)
• Use of ACCESS database to perform searches, save information and sort data
• Intermediate to Advanced Microsoft Excel skills based on college level courses and past work experience

Human Resources Experience/ Skills
• Hold in-person and telephone interviews in order to assess candidate personality and skills
• Consult with clients regarding specific skills and qualifications needed to fill job requirements
• Use of candidate database and critical thinking skills to search for potential candidates
• Social media recruitment targeted to clients and candidates
• Job coaching, resume assistance

Marketing Skills and Experience
• Design and manage online brochures to display professional photos, product information and calendar updates
• Writing articles and drafting promotional material to be distributed to targeted markets on a scheduled basis
• Initiated Social Media marketing program (Currently taking Google Analytics course)
• Prospecting for new clients/ lead generation/ target market analysis
• Planning and providing support for marketing events, themed parties
• Acted as trade show representative for numerous high end Luxury Yacht Shows, Florida and Italy
• Responsible for developing and maintaining contact databases including, brokers, clients and media contacts
• Coordinate marketing materials to magazines to meet their designated due date
• Planning content, organizing and shipping of bulk mailings to over 500 recipients

Interpersonal Skills and Experience
• Highly capable of managing multiple projects simultaneously; often responsible for tasks within 3 separate departments
• Proactively seek to maximize knowledge by continuously seeking information and attending seminars
• Contribute new ideas during group planning meetings; follow leadership directives as assigned

• Training and development of staff members in both administrative and hospitality situations
• Monitored, evaluated and enhanced individual and team performance
• Proper use of time management, including delegating tasks or responsibilities as necessary

Fuel Logistics Coordinator Training Program
National Fueling- Savona, Italy
January 2013- July 2013
Attended a training program in Savona, Italy where I was trained in international trading of fuel and oil products for the maritime industry.

Crew Unlimited/ CU Yacht Charters (Sister companies under same roof)
Charter Broker- C U Yacht Charters
November 2009- December 2009
I joined the team at C U Yacht Charters during a very turbulent time in our economy. While I was hired to develop and increase the number of yachts managed through marketing initiatives, I was unfortunately laid off. I was later rehired by the sister company, Crew Unlimited in the capacity of Reference Clerk.

Reference Administrator- Crew Unlimited
March 2009- April 2011
I improved the reference department by implementing a standardized method of data entry, eliminating or correcting incorrect information within the database and utilizing automatic emails to obtain and record information from referees. After my promotion within the company, I remained responsible for the training and monitoring of all new Reference employees.

Office Manager/ Crew Staffing Coordinator
April 2011- October 2011
I was offered a promotion to Office Manager and Crew Staffing Coordinator in our summer office located in Antibes, France. As this was only the 3rd year for this office, I concentrated on developing relationships with both crew and clients within the industry, interviewing candidates and training a new Placement Coordinator.

Crew Staffing Coordinator/ Charter Assistant
October 2011- December 2012
Upon returning to the USA, I continued handling interviewing and staffing for our Deckhand candidates. In addition, I acted as the Charter Assistant where I was responsible for updating online information, assisting with market research and development, attending Boat Shows and holding events.

Custom Yachts International
Office Manager/ Charter Manager
April 2007- November 2008
In this brand new office, I was responsible for the launch and organization of all Administrative front office procedures, including light bookkeeping. I was soon promoted to take on the role of Charter Marketing Manager where I handled contract writing and negotiation. I was also responsible for running the marketing campaigns and schedule coordination for our 4 managed yachts in addition to maintaining my Office Management role.

Freelance Yacht Stewardess