Emily Walls

Freelance Copywriter & Advertising Freelancer

Location:Knoxville, Tennessee, United States
2 Skills
I am a creative strategist, a writer, and a lover of chocolate. I love working with new clients and discovering the best way to communicate with their target audience. Although I'm a writer, I am also artistic, which means I can cast creative vision and make it happen. I work with designers and developers when needed to create a dynamic and powerful message to consumers. I have a degree in Advertising and English, and I've had 10 years of experience working in industries across the board in all types of media. I am looking for clients who truly desire creative work and are willing to stand apart from their competitors.


To concept and write exceptional copy in all forms of media that captures attention, reflects creativity, persuades consumers, maintains brand continuity, and successfully sells the client’s product or service.


2007 - Present Emily Walls Creative Knoxville, TN
Freelance Copywriter/Project Manager/Producer

•Concept and write creative copy for all forms of advertising media including broadcast, print, direct mail, electronic, web, social, press releases, ghost writing, product launches, blogs, and non-traditional media
•Research, concept, and create effective comprehensive integrated marketing/advertising campaigns and strategies
•Manage client projects from concept to completion
•Manage designers, web developers, producers, and editors to create advertising promotional pieces that capture attention and effectively sell a product or service
•Create branding strategies for clients
•Write SEO copy for websites, electronic press releases, and other digital publications
•Write and manage digital content for social media outlets
•Meet with clients to help them organize, establish, and successfully accomplish their communication goals
•Produce television ads, CD-ROMs, and videos including planning, scheduling, and directing
•Reach target audiences of all demographics including business-to-business and business-to-consumer
•Edit various types of media before publication

2003-2007 ProMedia Group Louisville Metro
Copywriter/Producer/Account Manager

•Researched, concepted, and wrote creative copy for various forms of advertising media including broadcast, print, direct mail, electronic, web, movie theater, and specialty advertising
•Researched, concepted, wrote, and implemented creative strategic marketing/advertising plans for clients
•Concepted, wrote, and produced television, CD-ROM, and cinema ads
•Managed multiple client projects from concept to completion
•Met weekly with clients to update and present both existing and potential projects
•Worked with designers, developers, and editors to ensure client projects were produced and delivered on time
•Researched and analyzed industry trends in advertising
•Pitched effective advertising campaigns to clients
•Established and maintained positive and successful relationships with customers


2000-2003 East Tennessee State University Johnson City, TN

•Bachelor of Arts in Mass Communications with a concentration in Advertising
•Bachelor of Arts in English
•Letter of Specialization in Technical Writing
•Awarded Mary B. Herrin Scholarship for Academic Excellence in English
•Maintained a 3.78 GPA, on Dean’s List every semester, graduated Magna *** Laude
•Lead Copywriter in 2003 Toyota Matrix National Student Advertising Competition
Skills (2) Rating