A highly creative strategist with the key relationship skills to win new business, solve client problems via out-of-the box thinking, technology, branding techniques and people skills. Proven and award-winning professional with social media, public relations, advertising and marketing expertise with the understanding of the importance of the integration of these tools and when to use them. From New York City to Seattle and Rochester to Savannah, Fortune 500 and 100 clients have come to trust in the concepts, strategy and positioning of their brand from this professional. The benefactors? The PGA Tour, Frontier Communications, SentrySafe, Hargray Telecommunications, Unity Health, Watkins Glen International NASCAR Racing, Catholic Schools of Rochester, Lever Brothers, I Love New York, British Airways, American Express and Honda USA.
Strategy First, Penfield, New York September 2011-Current
Since September of 2011, Strategy First has provided marketing, public relations, social media and issues management consultation and implementation for clients in Western New York. With the key being integration and strategic creativity, clients in healthcare, non-profit and consumer products industries have tapped into award winning experience and creative communications solutions. Branding, messaging and many other marketing tactics have been successfully implemented all with customer service being top-of-mind.
Associate Public Relations Director
Dixon Schwabl, Victor, New York November 2006-September 2011
With an eye towards new business development and overall brand strategy, for five years I directed major PR accounts and the integration of PR into their overall marketing plan. Focused on special event planning including major trade shows (applications, messaging and planning), as well as crisis communications, social media imaging and messaging, media relations, brand positioning through the media and internal communications and strategy. Considered as an extension of client’s internal branding and strategy team and consulted with regardless of project.
Vice President, Advertising, Marketing and Public Relations
P.W. Minor & Son, Batavia, New York January 1992-August 2006
Created internal advertising and marketing firm within this one-hundred year-old, shoe company that targeted the medical markets of diabetes, arthritis and foot trauma. During my fifteen years with the firm, I recreated the company image with new product packaging, catalogs, advertising materials, 1st website and trained marketing personnel in a successful effort to bring non-core products mainstream. Reviewed and revamped co-op advertising strategy with new implementation process and an emphasis on retailers working through the internal agency. Major focus on tradeshows with over 25 trade shows attended a year from small medical shows to the World Shoe Association Show (2x yearly) one of the largest tradeshows in the world.
Executive Producer and Marketing Director
Telesis Productions, Rochester, NY January 1988-December 1991
Wrote, produced and marketed various corporate and broadcast video productions for ad agencies, public relations firms and Fortune 500 companies. Additionally worked as marketing director on developing new business and client relationships for the video production company.
Account Executive and Media Relations Specialist
Edelman Worldwide Public Relations, New York, New York April 1984-December 1987
After an awarding winning production for ABC News, the tasks at Edelman Worldwide were simply to put the clients in front of an ever growing public via the media. Three years at the world’s largest PR Firm specializing in strategic thinking and brand concepts with focus on and specialty media was targeted to insure the proper client demographic was reached via television, radio, print or electronic. As the internal consultant for all media pitches, a keen approach to the media as well as creative strategy was required to recommend proven methods for each individual pitch. Flash mobs and tradeshow exposure was included in tactics.
ABC News and Sports & WOKR-TV, Rochester and NY, NY September 1979-May 1984
Began producing the local news (11pm) in Rochester, New York and after acquiring the highest rating of local television news which still stands (53 Nielson share), moved to New York City with ABC. A combined three years allowed me to produce and write programs for the entertainment division (Good Morning America), the news division (World News with Peter Jennings, 20/20) and the sports division (Monday Night Football, Wide World of Sports, PGA/LPGA Golf). While at ABC, production of documentary on the I Love New York campaign aired winning numerous broadcasting awards.
Success is built upon giving back to the community that has provided so much:
Board of Directors, Visiting Nurse Service of Rochester
Development Chair, Visiting Nurse Service of Rochester Board of Directors Hospice Golf Tournament Chair, Visiting Nurse Service of Rochester
Board of Directors, Penfield Little League
President, Penfield Little League Board of Directors
50/70 Advisory Committee, Little League International, Williamsport, PA
Advisory Committee, Two Ten Foundation for the World Shoe Association
Teaching & Sharing
Taking what has been learned and experienced and sharing it with others who are still in the learning process is an important part of the make-up of success.
Guest Professor-Roberts Wesleyan University. Guest Lecturer-SUNY Geneseo.
Guest Lecturer-Rochester Institute of Technology, School of Business.
BA Journalism and American History, St. John Fisher College, Rochester, NY
Masters Certificate in Ethics, Boston College and Wake Forrest University
Medical Marketing Certificate, Northwestern University
Sports Coaching Certificate, State University of New York Sports Institute
References Available upon request