I am a trained, certified and experienced Web Analyst, specializing in Search Engine Optimization, Search Engine Marketing & Web Analytics. My job is to understand my Client’s goals and take the necessary steps to ensure those goals are met, or exceeded. My abilities in this field have been proven effective by multiple clients as listed below and can be applied to fields outside of marketing. I love what I do, and I’m good at it. I look forward to the opportunity to transform businesses.
director of search activation & insight, the zimmerman agency/tbwa/omnicom tallahassee, fl july 2005- current
Established formal, process-driven approach based on Client goals, which was then implemented agency-wide, within the TBWA network and at Ogilvy & Mather
Certified in both Google Analytics and Omniture
Generation & layout of Client reports based on goals
Provide data-driven recommendations on improving business
Provided strategy, position & tactics based on Client objectives for all SEO/PPC efforts, managing monthly budgets up to $300,000
Worked with Flowers Foods, Party City, Aflac, Costa Del Mar, Steak ‘N Shake, Dell on Call and Cooper Tires
President, spencersem tallahassee, fl 2006 - current
Founded to provide scope of services to a SMB-level clients
Create targeted local SEO/PPC campaigns
Featured speaker at AICPA Tech conference and articles published with various vendors
Created strategies for multiple goals: lead generation, awareness, ecommerce, traffic, etc.
member services representative, homes.com tallahassee, fl april - july 2005
Provided tech support for realtors and brokers regarding their websites
Advised on site architecture, navigation and user experience
Florida State University, Tallahassee, FL — B.S., Marketing, 2004
I have published articles and white papers on Search Engine Marketing & Analytics, as well as presented two Search Engine Marketing Basics sessions at a national technology conference. I believe education, organization and a strategy-driven approach are essential to ensuring success in highly technical & complicated engagements.