A. PROFESSIONAL EXPERIENCE
Ten years of experience in the Internet industry including website project management and development; building and implementing online marketing campaigns incorporating social media, online advertising, SEO, blog development, and other tactics; and managing complex pay-per-click search marketing campaigns for national and local clients. Also an active curator, arts organizer, and presenter in Baltimore whose previous projects include co-founder, curator of Transmodern Festival , CHELA Gallery, Yockadot Poetics Theater Festival, and creator of the LOS SOLOS Series.
Currently providing website consulting (strategy and best practices, information architecture), project management, and paid search services to a select group of agency clients.
B. EDUCATION & RECOGNITIONS
Rutgers University, Rutgers College, New Brunswick, NJ (1995 – 1999)
BA, English, Henry Rutgers Scholar, graduated with Highest Honors
Fulbright Fellow, Deokjeong, South Korea (2004 – 2005)
English Teaching Assistant and independent studies in art, poetry, and music
Bard College, Annandale-on-Hudson, NY (2009 – Present)
Currently enrolled in MFA interdisciplinary art in music and writing.
C. EMPLOYMENT HISTORY
Senior PPC Specialist/Consultant, WebAdvantage.net, Havre de Grace, MD
Nov 2007 – Present
Act as the client lead responsible for PPC strategy, keyword research and traffic analysis, campaign implementation, daily optimization and testing, tracking/analytics and ROI analysis.
Manage daily several PPC campaigns in Google, Yahoo, MSN/Bing, AOL, and ASK in the tourism, retail, and education sectors with approximately 30,000 keywords combined totaling approximately $1.3m in advertising spend annually.
In 2009 helped a PPC client obtain 140,000 leads from paid search marketing alone.
Provide PPC consulting services to assess client campaigns that may be underperforming or not meeting cost per lead expectations.
Provide budget and ad spend recommendations and perform engine reconciliations and invoicing.
Utilize advanced search engine features such as day-parting, ad optimization, automatic bidding, conversion optimizer, location/regional targeting, demographic targeting and others to consistently meet and exceed client expectations lead volume, traffic, cost-per-lead.
Perform keyword research, keyword traffic estimates and analytics analysis.
Actively make recommendations and test keywords, ad copy, landing pages and ad position to achieve performance objectives.
Write compelling and converting ad copy.
Develop detailed reports for clients including keyword performance, cost-per-lead, historical performance analysis, ad performance.
Provide best practices recommendations and consulting for PPC specific landing page development and implementation.
Responsible for landing page multivariate and A/B testing and analysis.
Monitor and stay up to date on PPC and search marketing industry trends, changes in PPC policies for the major search engines, new PPC developments and tools.
Marketing Manager, WebAdvantage.net, Havre de Grace, MD
February 2006 – August 2008
Led the company’s marketing/advertising efforts for print, email, online advertising, speaking and marketing events.
Managed the company’s website redesign project built in WordPress launched in 2007.
Handled all public relations efforts, writing press releases, ghostwriting articles for book or media publication, story pitches.
Developed and coordinated company events including an all-day online marketing symposium and workshop held in Havre de Grace for selected clients, prospects, and the media.
Managed affiliate and partner relationships.
Developed presentation materials on a variety of online marketing and advertising topics (PowerPoint presentations, handouts, etc) for executive speaking events.
Fulbright Grantee, Yangju City, Gyeonggi-Do, South Korea.
July 2004 – July 2005
Received a Fulbright Grant as an English Teaching Assistant.
Taught high school English courses to students with a range of skill levels.
Developed new curriculum that would engage and encourage student learning.
Developed cultural curriculum to introduce students to US culture, ideas, and values.
Created an English audio textbook for use in the classroom.
Project Manager, The Berndt Group, Ltd, Baltimore, MD.
Nov 2000 – May 2004
Managed a team of designers and programmers to develop website projects for clients such as The Creative Alliance, PMG Direct, Loyola College, and the Southern Maryland Library Association.
Created strategy briefs and performed best practices research.
Developed and designed information architecture for websites and website tools.
Wrote and edited website copy.
Implemented website content using HTML and leading content management software systems.
Provided high touch client communications.
Conducted usability testing sessions.
Acquisitions Assistant, Johns Hopkins University Press, Baltimore, MD.
Dec 1999 - Nov 2000
Responsible for managing incoming manuscripts and taking them through to the production phase.
Building author relationships and managing author communications.
Assisting the humanities and medical editors to develop new book contracts.
D. TECHNICAL PROFICIENCIES
Advanced knowledge of MS Office suite (Word, Excel, Visio, PowerPoint), Google Adwords, Yahoo Search Marketing, MSN/Bing, ASK, and AOL search engine interfaces and related desktop applications.
Additional experience with Google Analytics, Keyword Max, Web Position Gold, Bid Rank and other online marketing and bid management tools. Fundamental knowledge of all Adobe CS4 products.
Successful completion of the Adwords Fundamentals Exam and Google Adwords Professional Certification obtained in 2010.
Experienced with all the tools necessary for analyzing and building better landing pages including but not limited to: HTML, CSS, website usability, Google website optimizer tools.
Available upon request