Professional Experience
Member Services Manager
January 2010 to Present
? Providing public relations counsel and working collaboratively with the fraternity’s board of directors to determine the most effective and appropriate communications efforts, leading to an improved member experience.
? Planning, writing, editing, designing and distributing the fraternity’s monthly collegiate member newsletter to maintain open communication with members. Redesigned the newsletter to provide a consistent brand message.
? Planning, writing, editing, designing and coordinating printing of specialty publications, including brochures, flyers, notecards, solicitation campaigns, event programs, forms and pledge materials.
? Coordinating promotional efforts, event details and collateral materials surrounding a biennial conference for more than 200 attendees.
? Representing the fraternity’s brand on social media sites.
? Maintaining and updating fraternity membership records and mailing lists, leading to cost effective mailing campaigns.
? Addressing member inquiries, questions and concerns.
? Processing annual reports submitted by collegiate and professional chapters, giving the board of directors accurate fraternity statistics.
? Coordinating the administration of the pledge and initiation process, including processing forms, collecting fees, communicating with collegiate chapter officers and preparing and producing membership certificates and cards, helping collegiate chapters meet fraternity guidelines.
? Analyzing applications and selecting annual fraternity award recipients based on established criteria.
? Planning, organizing, writing, editing and managing content and design on www.AlphaChiSigma.org, including redesigning the fraternity’s website home page to be more dynamic and inviting to visitors.
Community Relations Coordinator
May 2003 to December 2009
? Acted as liaison for three major hospital service lines. Responsible for creating, monitoring and evaluating each service line’s marketing plan, promotions, publications, media relations, advertising, photography, special events planning and other public relations needs within budget limitations.
? Provided public relations counsel and worked collaboratively with service line leaders to determine the most effective and appropriate communications efforts.
? Led editorial boards, planned, wrote, edited and coordinated printing of the hospital’s quarterly community newsletter, monthly employee magazine and quarterly nursing magazine.
? Planned, wrote, edited, designed and coordinated printing of specialty publications, including brochures, flyers, direct mail campaigns, posters, event programs and fact sheets.
? Coordinated planning committees, promotional efforts, event details and collateral materials surrounding several large-scale events.
? Wrote, edited and distributed news releases, media advisories and calendar releases related to hospital classes, events and special announcements.
? Worked with a contracted public relations agency to develop high-end specialty publications.
? Worked with a contracted advertising agency to develop advertising campaigns.
? Created and edited advertisements for placement in local specialty publications.
? Hired, supervised, mentored and provided creative direction for interns.
? Planned, organized, wrote, edited and managed content on www.StFrancisHospitals.org.
Marketing Communications Specialist
January 2000 to May 2003
? Served as editor for weekly employee newsletter and quarterly community magazine.
? Wrote, edited and managed content on www.eCommunity.com.
? Supervised and mentored interns.
? Coordinated writing, production and distribution of printed materials with local vendors.
? Wrote and edited brochures, advertisements, press releases, annual reports and website content produced by the Marketing Communications team.
? Wrote and distributed press releases to local media.
Education
Ball State University
Bachelor of Arts in Journalism (magazine emphasis)
Professional Development
? Attended professional development conferences and workshops sponsored by the International Association of Business Communications, the Public Relations Society of America and the Indiana Healthcare Marketing and Public Relations Society.
? Attended specialized trainings for media relations, crisis communications and Web writing.
? Proficient in AP Style.
Computer Proficiency
? Adobe Acrobat 9 Professional
? Adobe Creative Suite 5 (Flash, InDesign, Photoshop, Illustrator)
? Blackbaud NetCommunity
? HTML
? Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, Publisher)
? QuickBooks Pro 2010
? The Raiser’s Edge