Renu Dalessandro

Freelance Marketer & Promotions Freelancer

Location:Plainview, New York, United States
Phone: 917-693-8012
2 Skills
Executive Director of Events/ Director/ VP Event Marketing

Highly versatile and creative senior management professional showcasing over 12 years of illustrious career and impressive accomplishments in delivering high level marketing and communication solutions and leading corporate marketing events and internal/external communications. Proven track record to conceptualizing and orchestrating marketing campaigns and effectively create business development opportunities increasing revenue and growth. Expertise in spearheading spokesperson, conceptual, and content development functions with significant exposure in cultivating effective business relationships across diverse organizations while fostering collaboration and partnerships. Skilled in leading communication efforts between marketing and business lines and measuring ROI.


• Annual Marketing Strategy and Budget Forecasting
• Events Marketing and Marketing Communications
• Marketing Content Development
• Partnership and Alliance Development
• Social, Media, and Vendor Relations
• Event Logistics Oversight
• Event Tracking and Performance Measurement Tools • Multitasking in Fast-paced Environments
• Highly Organized and Strong Analytical Abilities
• Articulate Oral and Written Communication
• Quick Problem Resolution and Decision Making
• Client Relationship Management
• Team Leadership, Training, and Development
• C+ Level, Client, and Board of Management Liaison


Sterling National Bank is the principal banking subsidiary of Sterling Bancorp (NYSE: STL), a New York City-based financial corporation with assets of $2.7 billion. With over 550 employees, Sterling provides clients with a full range of depository and cash management services and a broad portfolio of financing solutions.

First Vice President, Marketing

Providing leadership and direction to marketing employees under direct supervision and managing internal sales teams, Executive and Senior Management, Ad and PR agencies, Vendors, High Net-Worth Clients and Business Unit managers to implement Continuing Education Seminars (CLE and CPE), sports networking events, high-level corporate functions, networking and industry-specific events as well as client conferences, executive and company-wide sales conferences and all business development events and seminars in dead-line driven environments.


Successfully designed and implemented Sterling's A-class corporate events program to drive profitable growth and increase lead generation with proven results for over 125 events in 2012.
Transformed and revamped the ineffective events program to generating significant results in growth, revenue, and new business development while increasing awareness and building and maintaining a large referral base and retaining existing client relationships.
Holds a unique distinction of achieving career advancements four times in the course of five years with outstanding accolades.
Honored as one of 40 “Top Women in Business” (May 2013).
Achieved certificate of Special Recognition presented by U.S. House of Representatives (May 2013).
Citation of honor presented by the Office of the President, Borough of Queens (May 2013).
City Council Citation presented by the City of New York (May 2013).
Received a Certificate of Achievement recognized as an outstanding citizen presented by the NY State Senate (May 2013).
Successfully graduated from Sterling’s Elite Management Program in 2008.
Effectively launched and managing and tracking events through CRM (Client Relationship Management) software and Mortgage CEO- 2 software platforms. Monitoring sales and pay-per-clicks through the team, working in conjunction with ad agency partners to purchase ad space and media insertions.
Successfully created and rolled out a new company website.
Solely accountable for overseeing all marketing initiatives/campaigns/promotions and events for company-wide business units including serving as liaison to Residential Mortgage and Payroll Finance Divisions and Professional Banking Group to develop campaigns and to form and maintain client relationships.
Led creative direction of company annual report including layouts, copy, editing, and art direction on photo shoots.
Effectively managing content for internal newsletter/ intranet, company website and media buys (digital and print) through AD agency partners.
Researched, created, and implemented an entire series of continuing education seminars partnered with Attorneys and CPAs to provide exclusive networking opportunities to internal sales teams as well as complimentary CE credits to business prospects and clients as a value addition.
Previously held positions as a VP, Director of Events and VP Marketing.

Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets.

Event Marketing Project Consultant

Served as a consultant and led the development, coordination, and execution of strategic marketing plans. Demonstrated hands on experience in utilizing CRM (Client Relationship Management) software to manage and track client interaction as well as event tracking.


Successfully developed and implemented event strategies to raise awareness and build partnerships in conjunction with the Irish Trade Board.

Astoria Financial is the parent company of Astoria Federal Savings Corp. Retail Financial Institution with over 1600 employees

Manager of Special Events (Assistant Vice President)

Leader and an astute mentor of 5 marketing professionals, Facilitated internal and external events from concept to completion. Proactively created, designed, and managed all trade shows, branch promotions, major sponsorships and community related events. Supported business product lines, promoted corporate philanthropic community relations within service areas, and leveraged publicity and contributions to increase brand awareness. Assisted in producing quarterly corporate employee newsletter, managed events, and departmental budget.


? Successfully positioned Astorias events on the map, increased awareness, built new business, created new programs and plans to drive in branch traffic.
? Managed several large advertising campaigns both via TV, Radio, Print and Digital resulting in increased sales volume and brand awareness and customer acquisition.
? Contributed to cost control and resource optimization by creating an online internal newsletter in place of paper copies, thereby eliminating print costs as well as saving on number of resources required to help distribute the copies internally.
? Created and produced annual company wide sales rally consisting of over 1500 employees with unique, fun, and fresh ideas to help motivate sales teams and boost morale.
? Launched Astorias video based customer testimonials as well as video based presentations featuring Executive and Senior Management in various skits and scenarios which were presented at the sales rallies.
? Conceived a number of events as well as increased the team size from 1 to 5.
? Honored with an “Extraordinary Award” for outstanding job performance in 2002 and 2005.
? Researched new ideas for ad campaigns, onsite venue inspections, worked very closely with various graphic artists and external print and advertising vendors.
? Demonstrated excellent vendor management skills including print vendors, graphic artists, ad agencies, event spaces, hotels, restaurants, caterers, decorators, and AV partners.
? Directed, created, edited and managed video production for all video-based training and incentive programs.
? Conducted live interviews as well directed all photo shoots for corporate videos.


B.S., Finance Year
St. Johns University, NY


? Former Co-Chair of MPI (Meetings Professionals International) Events Committee 2007- 2008
? Member of PLG- Project Leadership Guru
Skills (2) Rating