EDUCATION
Indiana University’s Kelley School of Business, Bloomington, IN May 2013
Master of Business Administration, Business Merit Fellowship Award Recipient - major in Marketing
University of Chicago, Chicago, IL June 2005
Bachelor of Arts, General Honors, Jeff Metcalf Fellowship - majors in Public Policy and Environmental Studies
WORK EXPERIENCE
T-Mobile, Bellevue, WA May 2012 – August 2012
Strategic CRM Marketing Intern
• Analyzed smartphone usage trends and recommended consumer segmentation strategy that would create an estimated sales growth of $1 million per month
• Collaborated with marketing and sales teams to survey consumer and frontline sales reps on barriers to smartphone adoption; uncovered and presented key consumer insight to senior managers; management devoted resources to creating communication plans to highlight uncovered insight
• Developed strategic marketing plan to increase adoption rate by 1%; identified target via focused testing and developed more relevant communication message which led to reduced consumer acquisition costs
• Streamlined management’s budget forecasting process by creating a process map, removing redundancies and inefficiencies, and introducing greater automation
RockTenn (formerly Smurfit-Stone), Chicago, IL September 2005 – June 2011
Sales Analyst, 9/10-6/11
• Generated weekly customer reports that detailed sales cycle status for approximately 10K accounts; status report served as a decision making tool for the sales team to realign resources and improve customer retention rates
• Led a team of corporate sales managers to implement a new pricing strategy for clients; shifts in pricing schemes led to $100K spike in revenue
• Collaborated with sales, finance, and operations cross-functional teams to develop and analyze financial metrics for customer bids; analyses guided sales executives in selecting profitable investments
Marketing Intelligence Coordinator, 2/08-8/10
• Managed communication responses to customer Request for Proposals (RFPs), generating over $1 million in new client business for the company
• Researched and presented key competitive marketing and consumer trends to sales executives, improving the account management and sales generation process for over 100 customers
• Analyzed macroeconomic and internal customer sales data to develop lead generation pipeline, identifying 200 new customer opportunities
Strategic Sourcing Analyst, 9/05-1/08
• Executed strategic sourcing initiatives by qualifying bidding candidates and analyzing low-cost suppliers, thus enabling the organization to save over $1 million a year in supplier spend
• Supervised and trained team to update fleet rate system, leading to $10 million in transportation savings
ACADEMIC CONSULTING PROJECTS
• Target Corporation. - Evaluated strategies to increase music sales, recommended an inventory shift to better align with customers’ preferences
• Dos Banderas - Created marketing and communications plan to drive awareness; recommendation included diversifying distribution channels and guidelines on improving social network effectiveness
SKILLS
• Mastery of Market Research tools: Hoover’s, Mintel, MarketResearch.com, Euromonitor, Datamonitor, Factiva
• Proficient in Microsoft Office programs (Word, Excel, PowerPoint); mastery of Microsoft Excel for data analysis
• Experience with Business Intelligence and Decision Analysis tools: Cognos, SAP BW, SAP CRM