Summary of Qualifications
Expert in the design, writing, and production of marketing communications materials (logos, brochures, newsletters, manuals, digital renderings, technical diagrams, spec sheets, video and multi-media presentations, Web sites, et al) and management of trade shows and special events. Senior level understanding of brand advertising, corporate identity, social media, user interface design, and marketing communications concepts
Proficient in all industry-standard graphics, Web, and desktop software on both Mac and PC, including Adobe CS6 (Illustrator, Photoshop, InDesign, Flash, Dreamweaver, Captivate, Acrobat), Prezi, MSOffice Suite, BBEdit, HTML/CSS
Experience managing, directing, and motivating design and production teams
Exceptional oral and written communication and interpersonal skills. Expert in marketing communications copy writing and editing. Meticulous attention to detail
Creative problem solver with the ability to efficiently and effectively manage multiple projects independently as well as in a collaborative environment
Professional Experience
Marketing Communications Specialist 07/08-08/13
Ithaca, NY
Receipt and Label Printer Manufacturer
Responsible for the design and production of all company marketing communications and advertising pieces, including large-scale trade show graphics and collateral, logos, product launch kits, technical manuals, product brochures, spec sheets, direct mail pieces, newsletters, print advertising, video and multi-media production, and corporate Web site
Solely responsible for developing the current "look and feel" of the corporate brand, including corporate colors and graphic standards, logos, business communication documents, and marketing collateral
Manage schedules and logistics of corporate trade show participation, including development of printer demonstrations, promotional videos, and marketing collateral, and scheduling of shipping, booth installation, and post-show follow-up
Marketing Communications Design Consultant 02/95-Present
Cadosia, NY
Marketing and Design Consulting Firm
Conceptualize and direct strategic marketing communications solutions that meet and exceed client goals
Create mockups, write and edit copy, and produce multimedia presentations, branding, logos, brochures, promotional ads, and complete campaigns in support of sales teams for both print and digital media
Plan, promote, and execute trade shows and events
Marketing Manager 01/00-07/02
White Plains, NY
e-Business Integration Technology Research and Analysis Firm
Directed market research, identifying opportunities to increase brand awareness. Resulted in +200% growth in activity on Web sites within six months of launch
Played critical role in producing Industry Roadmap for ComputerWorld magazine, significantly increasing company brand recognition
Developed and launched corporate Web site and six subsidiary sites
Managed strategic media partnerships and client and customer relationships. Designed and produced print and new media marketing materials
Online Editor 09/98-08/99
Montvale, NJ
Publisher of Physician's Desk Reference and clinical periodicals
Transitioned four award-winning medical magazines to online format while maintaining strict standards of quality. Implemented online strategies in collaboration with senior management. Designed, developed, and maintained company Web sites and graphics library
Marketing Communications Specialist 02/93-09/98
Mahwah, NJ
Consumer Electronics
Implemented Copier Division marketing communications efforts, including design and production of logos, product launch kits, product brochures, spec sheets, direct mail pieces, newsletters, manuals, multi-media presentations, et al
Education
Rockland County Community College. Major: Marketing / Graphic Design
Syracuse University. Major: Music Education
Professional Affiliations
Member, National Association of Professional Women
Member, Delaware County Chamber of Commerce