Kim Williams

Freelance PPC Marketer & Internet Marketer

Location:United States
2 Skills
Master of Business Administration with a Specialization in Internet Marketing
Florida Institute of Technology Online GPA: 3.8 Graduated: July 2013

Bachelor of Science in Marketing and Entrepreneurship (Double Major)
The University of Tampa GPA: 3.6 Graduated: May 2009

University of Notre Dame – Leading Teams and Organizations Executive Certificate

University of San Francisco – 8 Week Professional Certificates:
Integrated Online Strategies Advanced Professional Internet Marketing
Search Engine Marketing and Usability Advanced Search Engine Marketing
Advanced Interactive Marketing and Measurement Advanced Social Media
Advanced Web Analytics ACE: Site Catalyst User Training

Bisk Education Brandon, FL
Paid Search Specialist 3/2011 – Current
• Creating, implementing, managing and optimizing paid search campaigns on Google and Bing
• Applying paid search best practices to maintain successful bidding strategies and effective keyword management
• Continually tracking, analyzing, monitoring, revising, and optimizing keywords, ad text and landing pages to enhance campaign performance
• Utilizing statistical analysis on a variety of reports to draw conclusions about campaigns and make recommendations accordingly
Program Representative 4/2010 – 3/2011
• Consulted and enrolled students primarily into the Internet Marketing Certificate programs
• Built strong rapport and efficiently followed-up by managing a book of business
• Consistently achieved sales goals and maintained satisfactory key performance indicators

Lionbridge Online
Website Rater 4/2011 – 3/2012
• Evaluate provided websites and assign ranking based on usability and quality of the content.
Accurately identifying black hat SEO tactics and spam on websites
• Judging internet search results and providing feedback on user experience for given queries

Total Wine & More Tampa, FL
Front End Coordinator 6/2009 – 7/2010
• Expeditiously led customer though checkout process while suggestive selling
• Participated in projects designed to maintain a clean, well-stocked checkout area

University of Tampa Student Productions Tampa, FL
Vice President 8/2008 – 5/2009
• Oversaw finances & activities of six autonomous committees with a budget totaling $231,000
• Coordinated many organizations across campus to participate and ensure successful events

Delta Sigma Pi (Business Fraternity)
• Collegiate Brother since spring 2007. Held leadership positions: Fundraising Chairperson and Student Government Representative.
Skills (2) Rating
PPC Marketing
Internet Marketing