I am a seasoned and accomplished marketing/communications professional. My skill set is wide-ranging, but my speciality is copywriting - for print, for broadcast, and for new media. I am a talented writer, quite articulate, often translating complex ideas into clear, concise and coherent text. And when I’m finished, the copy is easy to read and easy to understand.
Whether I write for business-to-business or business-to-consumer, I write to satisfy client needs and demands. And whether I crack off that perfect positioning statement, or create content for a full website, I execute the work in a timely manner and on budget. I conceive innovative ideas, and I create branding themes for products, as well as services - I take great pride in the ideas and approaches that I deliver.
Throughout my career, I have serviced clients on the agency side and managed ad departments on the client side. I therefore bring a wealth of experience to every project. My background is extensive, covering the full spectrum of the marketing communications mix. And with my expertise in print, electronic and digital media, I carry each project from concept to completion.
My computer skills are impeccable - primarily in the MAC environment. I am fluent in a wide range of programming applications, and proficient in digital production and commercial printing. And with my formal training in marketing and advertising, I execute my work in an environment that is highly organized and very detail oriented.