gustavo cruz's Experience
creative director, art director, designer and musician
Marketing and Advertising industry
January 2010 – Present (1 year 5 months)
•"Sin Ella" movie soundtrack. Music colaboration.
•"Hidalgo" movie soundtrack. Directing and producing album art and CD cover design.
•Scouter for "El Sueño de Iván" movie
•Benny Ibarra singer. Logo refresh
•Moenia, Tuxido and Flor Amargo singers. Directing and producing album art and CD cover design.
CREATIVE AND DESIGNER
Privately Held; Marketing and Advertising industry
November 2009 – March 2010 (5 months)
• Campaign planning and ATL and BTL promotions for brands like Burger King, Grupo Sadasi, Altabrisa, CONALEP.
Ogilvy & Mather
Public Company; WPP; Marketing and Advertising industry
February 2008 – August 2009 (1 year 7 months)
• American Express Creative Director.
• Planning, handling and creating ATL y BTL promotions for all lines of business of AmEx.
• Tactical communication planning and development (for 80% of cardholders database, from Centurion –AmEx elite card only available by invitation- to Blue –card aimed at young adults-).
creative director, copy, designer, photographer
Self-Employed; Graphic Design industry
September 2005 – February 2008 (2 years 6 months)
• Profuturo GNP. –Insurance company- Directing and developing the stock photography for the company’s press media and web advertising.
• The Walt Disney Co. Photo shoot for La Selección, High School Musical
México. Dec 2007
• The Walt Disney Co. and Aztec TV. Design of Press release pack to promote the film “High Musical School – La Película “(working title). Nov 2007
• The Walt Disney Co. and Tequila Gang. Sales folder art design for cinematographic project “A lo Macho” by Roberto Chellet. Aug 2007
• Graphic design and development of two bimonthly print publications: “Canal Intel” and “México Móvil”. Golf Match Coordination for Managers of Infochannel.
• Nissan - Automobile industry-. Promotional campaign development to strengthen two strategic points of sale, located in south Mexico City.
• Bancomer –Bank-. Press official notice development.
• One Life: Planning and development of Advertising Campaign and corporative image.
• BE: Logo design (clinics for medical tourism, Cancún, Mex).
SONY MUSIC ENTERTAINMENT M
January 2001 – January 2005 (4 years 1 month)
• Directing, coordinating and producing album art and CD cover design.
ART DIRECTOR ASSISTANT
GRUPO RADIO F3R
January 2000 – January 2001 (1 year 1 month)
• Radio station’s Schedule assisting.
• Jingles and break bumper production.
gustavo cruz's Education
college graduate, Communication Studies (Advertising)
1995 – 2000