Bethany Carlick Weinstein
SUMMARY OF QUALIFICATIONS
• Professional with twenty years of experience in media, international and governmental sectors.
• Agile, creative thinker with strong writing and editing skills.
• Demonstrated ability to analyze quantitative/qualitative data and cultural trends to deliver focused, timely, on-budget messages to target audiences.
• Proven record of results-oriented project and team management based on strong interpersonal skills.
• Expert at promoting efficiency and motivating team members to meet deadlines.
• Ability to excel in fast-paced environment while maintaining attention to detail.
The Washington Post, Freelance Editor August 2011 - Present
Serve as managing editor for various Washington Post special sections. Responsibilities include selecting topics, researching and soliciting authors, editing submissions, writing cutlines and collaborating with design team on section layout. Edited speakers’ bios for Washington Post Live series.
Freelance Media Buyer July 2009 - Present
Provide media strategy and placement services to clients, including a museum, healthcare associations, candidates, advocacy groups, independent expenditures, realtors and restaurants.
The Washington Post, Manager of Media Research and Planning
Marketing Research Department July 2007 – May 2009
Managed secondary research and media planning team supporting Washington Post Media’s entire sales floor (150+ reps). Oversaw creation and maintenance of generic and customized presentations that use, among other resources, Scarborough, Claritas and TNS data. Presentations and media plans my team produced contributed to increased revenue from multiple clients. Designed, introduced and trained reps to use media planning tool. Increased Research’s visibility and respect among sales staff. Liaised with Washington Post sales management, as well as with Washington Post Newsweek Interactive counterparts, on business and performance issues. Served on committee that designed and implemented account planning certification pilot program. Proofread primary research reports. Managed and negotiated vendor contracts.
Mundy Katowitz Media, Media Buyer October 2003 – July 2007
Devised media strategies for clients’ advertising messages and budgets. Analyzed Nielsen and Scarborough data to determine which media outlets best reach desired demographic and geographic targets. Crafted and placed efficient and effective media schedules for broadcast/cable television, radio, print, Internet, outdoor and non-traditional advertising. Drove process between agencies and media outlets to ensure message was delivered precisely, on time and within budget. Frequently cited as firm’s most efficient buyer and the one to emulate. Asked to turn personal practices into a manual for company-wide use. Managed distribution of commercials and traffic instructions to stations. Reconciled completed campaigns. Wrote marketing materials and presentations.
Moxie Communications Group, Partner February 2002 – September 2003
Marketed media buying and planning services to prospective clients. Worked one-on-one with agencies to devise and hone advertising strategy. Determined the anticipated costs of the most effective media mix, given a client's budget, message and target audience. Created, placed and oversaw entire life cycle of media buys from planning through reconciliation. Interacted and negotiated with representatives from various media outlets. Monitored opposition’s advertising activities. Distributed spots and detailed traffic instructions to media outlets. As the business owner, I managed all aspects of the company’s finance and administrative activities.
Joe Slade White and Company, Director of Media Placement (promoted from Media Buyer) September 1998 – February 2002
Directed day-to-day activities of media-buying department. Designed media plans for political and
multi-million-dollar issue advertising campaigns. With a much smaller budget than competition for a statewide issue campaign, had to make less money go further. Won by 2-1 margin while being outspent 3-1. By using targeting information, designed and placed appropriate media buys. Negotiated with media outlets to get the best placement and value for clients. Entered the business in September of an election year, the most hectic period for political campaigns: Learning on the fly, achieved an issue cost per point that was lower than a traditionally cheaper candidate campaign in same media market. Oversaw commercial traffic and distribution to stations. Tracked opposition’s advertising through media contacts and media-monitoring service. Edited scripts and ensured that commercials met production standards. Supervised and trained junior staff.
Citizens Democracy Corps (CDC) July 1995 – August 1998
Manager of New Products and Services (April 1997 – August 1998)
Conducted market research to develop new products and services. Supervised product development teams. Negotiated with potential partners. Contributed to proposals for submission to U.S. Agency for International Development and other funding sources. Calculated and administered budget for product/service development. Recognized for my communications skills, frequently asked by president and other officers to edit and write for CDC publications.
Program Officer (July 1996 – April 1997)
Designed program from the ground up. At the time of promotion to Manager of New Products, there were more than 20 active projects in the program. Recruited senior-level business executives for volunteer assignments with privatizing companies in Ukraine and Moldova. Collaborated with field offices to manage program efficiently and troubleshoot problems. Maintained database of 5,000 volunteers. Wrote newsletter articles.
Executive Assistant to the President (July 1995 – July 1996)
Planned executive committee meetings and prepared briefing materials for the members. Organized three-day meeting during which top-tier volunteers met in Washington to discuss CDC’s programs and policies. Designed first-ever CDC staff exchange; exchanges then occurred regularly throughout the year. Expanded intern program — recruited, interviewed and hired program and communications interns. Arranged travel for president and vice president of organization.
Alternative Business Staffing: Executive Assistant, Hogan & Hartson November 1994 – July 1995
Voice of America: Production Assistant, Russian Division January 1994 – May 1994
Kennan Institute: Research Assistant to Visiting Scholar May 1993 – October 1993
The American University: Graduate Assistant, Department of Language and Foreign Studies August 1992 – May 1994
U.S. Congress: Staff Assistant to Representative Carroll Hubbard September 1990 – August 1992
Master of Arts, 1994
The American University
Russian Studies with concentration in Communications
Bachelor of Arts, 1990
Russian major, Soviet and East European Studies minor
Coursework in writing for television
Created comedy series and related marketing materials
Classes in Myers Briggs and conflict resolution
• Experienced with research resources including Nielsen, Arbitron, Scarborough, Claritas and TNS.
• Speak, read and write Russian. Certified Russian translator.