Mary Jo Boucher
SENIOR GRAPHIC DESIGNER/ MARKETING SPECIALIST
Dynamic professional with impressive history transforming unique corporate personalities and objectives into high-impact visual concepts and
arresting multimedia imagery for companies in diverse industries. Develop distinctive brands, identities, logos, and styles, spearheading all
phases of designing and planning. Strengthen competitive edges, researching market to determine optimal avenues and positioning.
Generate support and consensus on creative direction, uniting parties on all levels on common vision and goals. Build, mentor, and lead
high-performance cross-functional teams, completing simultaneous projects within strict time and budget constraints.
Strategic & Creative Concept Development • Branding • Market Research • Competitive Positioning • Logo Design • Print • Photography • Multi-Project
Management • Problem Solving • Customer Service • Public & Media Relations • Networking • Team & Consensus Building • Training
MJB DESIGNS, Ardmore, Pennsylvania • 1999 – Present Creative Director Design, image, marketing, and advertising firm.
Lead all aspects of creative and interior design for broad range of clients such as restaurants and retailers. Design thematic interiors,
menus, packaging, labels, and logos. Conduct photo shoots. Co-Author newsletters including promotional direct mailers and flyers. Created
several promotional calendars, invitations, catelogs, trade show booths, marketing collateral and Power Point Presentations.
Developed numerous creative concepts and multimedia designs for diverse establishments. Aided clients with defining corporate
identity and brands.
NUTRISYSTEM, INC., Horsham, Pennsylvania • 2006 – 2009 Senior Graphic Designer
Fortune 500 weight loss and food company.
Managed all corporate aspects projects. Directed photo shoots for print, TV, and web advertising. Developed and submitted print advertising
to publications. Created banners for web, internal newsletters, and invitations. Participated in all direct mail pieces and print items such as
pocket folders, information sheets, and product lists, etc. Aided new product development and efforts.
Played key role in redesigning entire brand and all product packaging. Attracted increased numbers of medical professionals at trade shows,
creating expandable booth including literature and premiums, and leveraging personal network of professionals. Galvanized interest and
support throughout customer service and sales call centers, creating motivational and inspirational posters and facilities-wide signage.
MCBEE ASSOCIATES, INC., Wayne, Pennsylvania • 2005 – 2006 Marketing Coordinator & Graphic Designer
Information technology, accounting, hospital administration, and insurance collection company.
Managed all aspects of marketing efforts. Created advertisements for print and web. Designed brochures, flyers, mailers, corporate signage,
and artwork for reception area. Developed PowerPoint presentations for training, proposals, and trade shows.
Defined and developed corporate brand and image.Updated literature to more current style, and converted to user-friendly PDFs for web.
Formulated and implemented corporate brand and standards. Centralized all corporate literature, creating safe and easy-to-use intranet
library. Achieved highest call return in company history, developing intriguing mailers and designs.
LAWSON ENTERPRISES, Blue Bell, Pennsylvania • 2003 – 2004 Marketing Specialist, Graphic Designer & Marketing Rep
Firm specializing in “Real World Marketing.”
Provided diverse retailers and buyers with strategic marketing advice, concepts, and plans. Designed brochures, print advertising, store
signage, hang tags, and packaging. Facilitated and lectured in seminars and training meetings.
Instrumental in strengthening brand and image of Fortune 500 companies such as DuPont/Teflon and GORE-TEX. Cultivated talents of sales
and marketing reps, creating and chairing training seminars.
CARR COMMUNICATIONS, Media, Pennsylvania • 1999 – 2003 Graphic Designer Advertising and marketing firm.
Coordinated and led 8 full time and freelance designers and employees. Designed and directed all projects including direct mailers, flyers,
and promotional premiums. Developed proposals and PowerPoint presentations. Administered accounts payable and receivable. Analyzed
and prepared budget. Directed prepress production. Aided media purchases.
Planned and launched multiple web and intranet sites and internal newsletters. Amplified visibility of brand, playing major role in buying key
multimedia placements. Provided voiceover for +100 slide shows and videos.
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Fine Arts in Graphic Design, Beaver College, Glenside, Pennsylvania
Course Study in Design & General Art, Moore College of Art, Philadelphia, Pennsylvania
Associate of Science in Interior Design, Harcum College, Bryn Mawr, Pennsylvania
QuarkXPress 8 • Adobe Creative Suite 4 (Photoshop, Illustrator, Flash, Dreamweaver & In Design) PainterFlight-Check • FrontPage • Letter Layout • MS Office 2008 • RoboHead • Desktop Publishing • AutoCAD • Interior Design: Drafting • Spatial Planning • Perspective Rendering