Ashley Domescik

Freelance Marketer & Project Manager

Location:Clarksville, Tennessee, United States
2 Skills
Strategic MARKETING PROFESSIONAL with more than 8 years of B2B experience


Bank Administration Institute Chicago, IL
Marketing Consultant (Home-based) April 2012 – December 2012

• Managed marketing and sales campaigns for corporate marketing including website initiatives, client community involvement and online magazine subscription for financial services industry
• Created monthly social media plan and scheduled posts via HootSuite
• Lead annual customer satisfaction survey and strategy
• Managed creation of materials for client onboarding kit including communications, collateral and PowerPoint presentations
• Headed online initiatives including release of L&D Connect Client Community and new Web landing pages with lead generation functionality
• Participated in SEO initiatives for company website for all lines of business
• Wrote copy for client and prospect communications

BLF Marketing Agency Clarksville, TN
Marketing Consultant (Home-based) July 2012 – October 2012

• Managed copy editing projects for financial organization’s website
• Wrote copy for brochures and sell sheets to launch new products and services
• Provided direction for marketing strategy and campaigns
• Wrote press releases for real estate company to introduce new employees

BAI Learning & Development St. Louis, MO
Marketing Project Manager June 2007 – September 2011

• Executed marketing project plans and strategies for online training LMS focusing on SaaS
• Wrote copy for client and prospect communications, while managing monthly communication calendar
• Directed designers for development of high-impact client materials
• Managed social media plan, with 5-10 weekly postings
• Generated 20-30 new business leads per month with online lead generation campaigns
• Owned creation and deployment of monthly Client Newsletter
• Planned and executed details for 10 industry trade shows per year
• Provided operational support for Sales Team, including fulfilling client Request for Proposals

BAI Learning & Development (continued)

• Partnered with Customer Support to develop high-impact client strategies for onboarding, training and renewal initiatives
• Wrote copy and provided layout direction for web initiatives
• Partnered with Product Development on content direction and new product releases
• Provided direction to database team for prospect list development
• Managed logistics of annual training conference including speaker line-up, location, online registration, agenda and attendee communications
• Participated in Google Analytics and E-Mail Analytics task force teams to determine best practices for web and e-mail initiatives
• Managed online webinar logistics including topics, online registration and communications

Hawkins Research, Inc. Murray, KY
Sales & Event Coordinator November 2005 – June 2007

• Planned and executed details for 5-6 industry trade shows each year
• Worked closely with designer, copywriter and printer to create marketing collateral
• Educated clients on products and services through phone and e-mail communications
• Worked closely with company President on brand management
• Managed logistics of quarterly training workshops
• Created weekly sales competitions to motivate Account Executives
• Conducted online demonstrations of products and services
• Created and presented client PowerPoint presentations
• Partnered with Product Development team on new product initiatives
• Directed Web team in creating content and website layout
• Generated 30% new business leads by prospect phone outreach and trade show attendance


Murray State University
Degree: Bachelor of Science
Area: Marketing (AACSB International Accredited)


• Excellent project management skills with ability to create and execute detailed project plans
• Great communication skills with the ability to deliver clear, effective messaging
• Ability to deliver profitable solutions to drive sales, and attract and maintain customers
• Hands-on leader with proven record of motivating a team to action
• Strategic team player with ability to set priorities and make good business decisions


• Participated in Business Writing for Results Seminar
• Organized company events including annual charity and blood drives
• Member of American Marketing Association
• Attend Marketing Profs and AMA online events and webinars
Skills (2) Rating
Project Management