Peter G. Heytler

Freelance Market Researcher & Marketer

3948
Location:Southfield, Michigan, United States
Profile:https://www.freelanced.com/heytler
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MARKET RESEARCH ANALYST ? MARKETING ANALYST

Experienced marketing professional with extensive international background in manufacturing and consulting environments. Demonstrated proficiency within diverse, global markets across a wide spectrum of service and manufacturing industries. Expert analyst and forecaster with strengths in primary and secondary research; data collection and analysis; database management; and presentation to all types of audiences, from senior management and technical personnel to general public and media. Extensive, published background in survey work of all types. Confident, capable, reliable consultant with ability to produce innovative recommendations. Proven aptitude for high-pressure situations and skill at summarizing massive amounts of data into comprehensible formats.

PROFESSIONAL EXPERIENCE

Marketing Manager (Global) for major international automotive supplier: Led a team of marketing analysts in procuring, analyzing, and disseminating data and other information relating to regional and global market and economic conditions, customer profiles, competitor activities, and corporate performance in markets around the world. Managed specialists/analysts in upgrading and maintaining an internal database of sales, revenues, and prospects. Interacted on a daily basis with corporate regional managers, international customers, and media located around the world. Prepared numerous special analyses at the request of senior management, often under demanding deadlines.

Marketing Analysis Coordinator for major automaker: Under a one-year contract, managed all Variable Marketing, Dealer Contest, and Fixed Marketing activities involving 127 auto dealerships located in over 70 countries around the world. Spearheaded the successful effort to update and streamline the Variable/Fixed Marketing processes, reducing lead and execution times by one-third, thereby significantly reducing costs. Developed, reviewed, budgeted, and obtained executive approval for all dealer incentive programs. Responsible for the swift resolution of any conflicts between the automaker and its dealers stemming from incentive claims, program execution issues, irregularities in the vehicle purchase process, etc.

Global Forecast Analyst for major automaker: Responsible for compiling monthly and annual sales, production, and product flow forecasts by vehicle model and market in 72 countries. Partnered with forecasters and managers in each country to ascertain sales needs, production capabilities, and shipping constraints under diverse potential economic scenarios, and created databases to reconcile various accounting and record-keeping methodologies in individual markets. Compiled global vehicle sales statistical data and generated forecasts for delivery to management, and prepared detailed presentations for external communications. Created several extensive software packages designed to analyze monthly sales performance in international markets.

Marketing Analyst and Intellectual Property Specialist for major international auto supplier: Headed all market research relating to North America, including sales forecasting, industry trend analysis, competitor and consumer behavior analysis, and macroeconomic trend analysis. Summarized and analyzed market implications of major industry developments worldwide. Arranged and participated in all trade show activity.Created and led implementation of new set of intellectual property policies for North American operations.

Senior Market Analyst for market research firm: Performed primary market research, analysis, and projections for various high-technology and service clients ranging from startups to Fortune 100 firms for small, aggressive market research firm. Conducted thorough examinations and forecasts of worldwide markets, technologies, applications, alternatives, and value chains for various corporate clients.

Research Associate / Project Manager for the Industrial Development Division of a major U.S. university: Researched and compiled comprehensive analyses and forecasts of automotive and high-technology industries. Activities included on-site research, survey-based research, database creation and analysis, sponsor interactions, and article writing, and public presentations (over 30 publications an a dozen media interviews to my credit). Headed all intellectual property activities, including disclosure processing, commercial prospect analysis, establishment of patentability, marketing to industry, and license negotiations, for all new technologies created in the College of Engineering. Supervised licensing of 10-20 new technologies annually, with revenues exceeding $10M per year to the University

EDUCATION

Graduate studies in Economics
Michigan State University, East Lansing, Michigan

Bachelor of Science in Economics
Cornell University, Ithaca, New York
Skills (2) Rating
Market Research
Marketing