Creative Director Insurance Selling Systems, LLC
August 2005 - February 2013
At Insurance Selling Systems, I was responsible for creating and maintaining all aspects of marketing and lead generation.
My duties (as well as skill set) included:
? Copywriting- creation of advertisements, Google Pay Per Click campaign design and management, website copy, e-mail marketing... and much more.
? Script Writing- teleclass sales scripts, coach calls, sales training webinar scripts, Internet video scripts, voice broadcasts, audio books, and PowerPoint presentations.
? Product Creation, Development and Launch. I played an instrumental role in making dozens of products. Most often, I had total control from product conception through launch and delivery of the products.
? Lead Flow Management and Maintenance.
• Created Two Wildly Successful Direct Response Radio Commercials that were Played on the Rush Limbaugh Show, Sean Hannity Radio Show, Oprah (radio) Show, and hundreds of other shows all over the US.
• Created a direct response letter that brings in over 22,000 coveted annuity leads each year. This letter brings in over $1.6 million in annual revenue. (Not counting the annuity sales it generates)
• Helped create a designation, Certified Retirement Planners, CRP™.
• Assisted in the development of “RetireSure™” which gives financial professionals marketing and branding tools in the retirement market.